How to make perfect gifts: 11 simple hings that will help you anyone

As indicated 2016 studyDonors, as a rule, reflect at the time of presentation: they represent how friends unpack the gift, their eyes develop with surprise … This encourages a lot to give something unusual, and very often it is a Big error. The recipients prefer to receive simply useful and reliable things, not a show, so it is better to imagine how a person will use your present and proceed from this image.

“Imagine that the child asked Santa a certain scooter, and you bought another. It is unlikely that something good about it, ”explains Evan Polman, assistant professor in the marketing department of Wisconsin Business School. People love surprises, but even more they like to get what they want, so there is nothing wrong with studying the list of desires of a girlfriend and stopping at any time.

Associate professor of the Marketing Department of the University of Virginia-Western Julian Givi and his colleagues during a study conducted in 2020, noted that people did not give the same things they have themselves-it seems to them that such a present will not be unique enough.

However, according to Poloman, give what you use, not only confirms the quality of the thing, but can also make a regular gift special, and the recipient of you closer to you. “It will become a kind of friendship bracelet,” explains Polman.

According to a study by Julian in 2017, people, as a rule, like to receive sentimental gifts, but donors generally choose something “superficial” due to the fear of appearing sensitive or wrong. According to the scientist, do not worry: things that are linked to certain experiences “always cause the biggest smile”.

The impressions, as a rule, make us happier than the material advantages that can be purchased: researchers in consumer behavior call this model “the advantage of experience”. As a little 2016 investigation showed, people who received a gift related to the experience are tickets for a concert, a subscription to courses or culinary procedures in a spa, they feel closer to the donor than when they get things.

According to the results of the 2021 study, Julian and his colleagues reported that although we tend to present gifts for special occasions – holidays, birthdays, diploma – the presentations presented outside these executives are even more appreciated by recipients. “The gift card of $ 5 in a random Tuesday in terms of happiness is equivalent to the same $ 50 per birth,” explains the scientist.

Putting the brainstorming and inventing the gift at the last minute will turn into stress for you, and it will be much more difficult to please a loved one. Polman advises to write in advance what potential recipients like: people often say what they would like to have.

According to Polman, studies have shown that recipients like to receive repeated gifts that they have already praised. Of course, it makes no sense to give the second coffee maker (except that the first has already failed), but the same perfumes that brought your delicious sister – very even!

Surprisingly, the fact: as scientists have discovered that the more beautiful and more complicated the packaging, the less people love it – they think that less force is invested in the gift, and the person tries to hide it. So, if you needed an opportunity to manage with a regular package of craft paper and a little arc, then that’s it!

This is the most important thing: you cannot give a gift, then forget a person. “The gift itself is not as important as a demonstration of a person’s meaning for you. Make sure you remember and take care of the expensive beings between the holidays and the birthdays, if you maintain an emotional link with them, ”explains Julian.