Lacoste L003 Neo Shot is part of the evolution of the L003 line and affects the market with the proposal to combine fashion, performance and identity
Lacoste presents the L003 Neo Shot, a sneaker that combines the retroorunning design, sport influence and freedom of expression through movement. The model is part of the evolution of the L003 line (it is the fifth version of the L003 line, which started to be produced in 2023) and affects the market with the proposal to combine fashion, performance and identity.
Inspired by the dynamism of the race, the new shot L003 transforms classic references into a modern silhouette. With a sophisticated design, the model bets on premium materials: breathable leather on the net, Punta Nobilina, bright PU details and synthetic overlaps. The solid sole, with Eva between comfort, guarantees comfort, socket and stability, while the iconic crocodile in the TPU strengthens the identity of the brand.
The color palette offers various options, such as vibrant green, iron and black shadow, as well as modern tones such as earthy pink and sailing gray. It is interesting to note that sneakers do not have a mix of colors, focusing on the complete design and on the chosen color.
A campaign that celebrates the art of movement
To present the launch, Lacoste brought together two big names in the expression of the body: the French choreographer Nicolas Huchard, known as collaborations with Madonna and Lady Gaga, and the dancer and artist Xiaoyi Liu. Together they recite in an impact campaign that enhances the creativity and energy of the brand.
The chosen scenario is a swivel phase of clay taken by the tennis courts, homage to the sporting tradition of Lacoste. Each movement of artists reflects trust, empowerment and freedom, translating the concept of sneaker. “The new shot L003 captures the essence of dance: freedom and expression. It combines bold and authors functionality, allowing each person to print their own rhythm and style,” says Huchard.
Immersive experience in Lacoste Lightclub
Lacoste will promote Lacoste LightClub, an engaging event on 28 and 29 February in Lafayette appetizers in Marais in Paris. The program will present artistic structures, live shows, personalization seminars of sneakers and interactive activations, inviting the public to explore the transforming power of light and creativity. A special edition of the new shot L003 will be launched exclusively during the event, strengthening the connection between innovation, art and style.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
