The Z generation is more ambitious than the Millenials Generation, underlines the research

Youth of Generation Z (born between 1997 until the beginning of the years 2010) have more traces of ambition and are more curious than the millennial generation (born between 1981 and 1996). This is one of the conclusions of the survey conducted by Hogan Assessments, in collaboration with the Brazilian advice Ateliê RH, a pioneer test distributor in the country.

“The problem is that an image has been created that the young people of Generation Z are not as ambitious as previous generations and who prefer to have more quality of life,” says Roberto Santos, Managing Partner of Ateliê RH. “In fact, the Z generation interrupted the relationship with work.

A research prepared by Yougov in 2024 on generational differences in Latin America stresses that, in reality, the biggest difference in the Z generation with other generations is the fact that these young people have a totally different relationship with their professional career: only 43.5% said they love their work – less than all generations compared to the study (Millenials, X and Baby Boomer). In addition, 47.4% of Latin young people are much more focused on making money than on their career progress, according to the research institute.

“Another point that differs the Z generation is the approach to learning: young people prefer formal learning, at the expense of a more practical approach,” underlines Santos.

Messages, posts, books: the reading is evaluated between the young Gen Z who read more (59%) than their millennial predecessors (53%). The habit is already reflected, for example, in libraries, who have gained survival: their most frequent participants are between 16 and 24 years old, according to a survey conducted by the Ibope/Pro-book Institute last year.

“On the other hand, Genhs can be bored more easily than their predecessors.

Is arrogance a problem with this generation?

Common sense and research by magazines and advice indicate arrogance as a great “Achilles heel” of these young people because they have a disproportionate expectation regarding their professional progress, supervising their competence. It has also been reported that young people have less openness to criticism and feedback, which has shaken their evolution in the works.

On the other hand, the study of Hogan’s assessments, considering the Brazilian population, does not indicate the “arrogant” scope from Hogan’s inventory from the challenges differentiating the generations Millenials and X, perhaps a little on the baby boomers. However, I say that the note is that in the global sample for all generations, the index of this scale is significantly lower but follows the same model in which it is not a typical trend of the Z.

The question is in particular in Brazil, the tendency to show arrogant attitudes is also linked to disappointment for the work environment and a negative perspective on the market in general and a posture of no confidence in the promises of the corporate world.

Altruists and connected business

Although they are often represented as disappointed or disinterested in their career, the young people of the Z generation show a great concern with the social impact and business ethics. The search for Hogan’s assessments stressed that they have significantly higher scores on the scale of altruism, which indicates a strong desire to contribute to the well -being of society and to be part of companies that have a positive purpose and impact.

This is reflected in the way they choose their employers and brands to which they refer. Companies that demonstrate a real commitment to diversity, sustainability and social responsibility are more likely to attract and retain the talents of the Z generation. This feature can be a challenge for organizations that do not have a clear alignment with these values, since this generation tends to avoid brands that consider inconsistent or involved in questionable practices.

At the same time, the young people of Generation Z have a significant interest for financial reasons and business strategies. The research revealed that, compared to millennials, they have a lower motivation for scientific and academic values ​​and greater motivation for financial earnings and trade. These data strengthen the idea that for this generation professional success is directly connected to compensation and financial stability and not necessarily to prestige or hierarchical ascension.

Hogan’s study used the tests as a basis responded by 23,000 people in Brazil, between 2001 and 2022. The analysis was conducted by the comparison of the three main assessment tools of Hogan: HPI, which describes the normal personality, or the “brilliant” side of the personality, which evaluates the “shadow”, which manifests in behaviors that appear in the times and measures the reasons and preferences of a person, guide. Hogan’s assessments were created by a specific methodology for the corporate world.

Homework

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Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.