“Fashion is not frightening!”: Alexander Rogov about his new show

It is not only my return to television as a stylist transforming women. The main “functionality” of my method is in a personal approach. For me, each heroine is a little universe that I open for myself: I meet it in the morning, I give flowers, speak, analyze the wardrobe. Until she can be seen up to date in the mirror, I will not let her go!

You treat the heroines of the project not only as a presenter, but also as an II, but in many situations and as a psychologist …

I study with them, share my experience and I try to help them. I will not be able to follow the path of transformation with a person if I do not sincerely dissolve him. I believe it is important to certainly like the one with which you work, accept it with all the problems, the gaps and the complaints. My “several p” rule works here: accept, help, forgive, love, transform. Thanks to this, our program is the most sincere emotions.

You talk about sincerity, but television is always a production. How can I maintain the authenticity of emotions in the project?

In most of these programs, the host remains only the “speaking head” and a large team works behind the frame. Everything is different with us. I myself accompany heroin at each stage to create maximum empathy and confidence.

What else, in addition to analyzing the wardrobe, awaits participants in the program?

One of them will go to the cosmetologist, the other realizes his longtime desire, which had no time before, and some will pass the test. I want the heroines to relax not only, but also participate in the work on their own transformation. Everyone must get their own bonus: get rid of fear, either look at their situation differently, or see each other in the mirror and understand that this lady will certainly succeed.

You have been working in fashion and on television for a long time. What is particularly precious to you in the “Rogov method”?

I missed this format! It is important for me to work with my hands: go shopping myself, select things, create images. We are not engaged in ordered stylists. I do this job. For everything that appears in the context, I support personal responsibility. Therefore, the program preparation process is special and alive.

What interesting observations did you make by working with women?

I realized that in our country, women, most often, do not know how to speak. They cannot express their problems, choose to hide and run away. However, sometimes, in order to solve the problem, you just have to sit down and admit it honestly, first of all, for yourself. The main thing is to learn to speak. In our program, it will be. It often happens that heroines start their transformation just from the stage of heart conversation. To sit on the sofa and declare your problem throughout the country – it requires great courage. Of course, it’s not easy, but you have to find strength to learn to trust and be honest.

In your opinion, is there an ideal age for a woman in which she can afford to look as she wants?

A woman at any age has the right to look as she wishes, but do not forget the rules of relevance. There are images that will look good on the fifth date, and those which will be completely inappropriate in the theater. I am not the stylist who prohibits a 40 -year -old woman to put a short skirt. If there is something to show, why not? Just each age – its own length. There are short rays that can be seen on the podium, but in no case should you carry them in life. There are also skirts that two palms above the knee. They with dense tights and appropriate shoes will look great. We will have a series where to participate a heroine almost 50 years, whose images will be with a mini-cub. It is our desire to give him the opportunity to try something new, unusual and to feel differently.

Many women after 40 years do not feel “fashionable”. How to manage this?

My main message: 50 is new 30. We live at another time, in a completely different pace. What was once authorized only at 30 years can afford at 50 years. You are free, you can do whatever you want. Age should no longer be a restriction. We are fighting in the program with the “Aunt syndrome”, which is imposed by the company. Very often women think that after 40 years, you should hide their legs and abandon fashion. It’s wrong! I want them to be elegant ladies, to know their price and love fashion. When a woman knows who she is and what she loves, she begins to live in the real one.

Alexander, you say that a woman at any age can wear what she wants. But at the same time, it is important to consider relevance. How to find a balance?

Each woman should have some capsules in the wardrobe: something for work, something more modest, something to meet with dear beings. You must also understand where you are and what impression you want to do. An extravagant image may seem appropriate to a party, but it is strange during a meeting with the parents.

Your show was published on the Domagni channel on the eve of the 20th anniversary of the channel and the International Women’s Day. What do you think of this coincidence?

I love it when the events of my life are not produced, but woven from accidents. “Rogov method” – This is a non -random accident.

What would you like to say to all the spectators of the program?

Fashion is not frightening! It is simple, logical and can appreciate it at any age. Extraterrestrial opinion should not bother you. If I thought of what others would say, I would not have achieved anything.

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