The international fair brings together more than 430 brands and promotes an exchange between Italian and Brazilian cellars in Bento Gonçalves
Summary
Italy and Brazil celebrate 150 years of Italian immigration with the International Wine Fair in Serra Gaucha, bringing together over 430 brands and promoting the cultural and commercial exchange.
Country with the largest production of wines in the world, Italy has strong links with Serra Gaucha, a region in which more wines and sparkling products in Brazil are products.
In order to further strengthen these reports, promoting the commercial and technological exchange, the Italian Embassy marks a strong presence at the Wine South America (WSA), the 5th edition of the Wine Business Fair, which takes place in Bento Gonçalves, Rio Grande do Sul, until next Thursday. 9 The program is totally dedicated to wine market professionals.
Ronaldo Papovani, business analyst of the Italian Trade Agency (Ita), explained the importance of the exchange of knowledge and experiences in the face of the greatness of both countries as regards vinification.
“We want to transform this fair into a platform to launch Italian products throughout Latin America. We invest for this. There are about four hundred labels of all Italian regions, namely that they really want to know that Italian wines can do it at the fair,” he said, before marking the most relevant aspects that can be improved by Brazilian businessmen and producers.
“The most important thing for any entrepreneur is internationalization, because thus learns other ways to present certain products and understand that there are needs that go far beyond the surrounding environment. In Brazil, since we have continental dimensions, they deal with Customers of Rio de Janeiro, Ceará, Amazonas, San Paolo and various regions, it is already a form of internationalization”.
The governor of Rio Grande do Sul, Eduardo Leite (PSDB), was present at the event on Tuesday 6 and underlined the importance of the Fair for Serra Gaucha, above all because May marks the 150 years of celebrating Italian immigration in the State.
“Of course, this will be a right marked above all by business. Different people circulate here and we want affairs to take place effectively in good volume and bring prosperity to everyone. But it is also a right to appreciate self -esteem, trust and this pride of a region that continues to overcome the challenges every moment.”
WSA is aimed at professionals from the wine segment and brings together several importers of Brazil, as well as specialized shops, emporiums, wine bars, restaurants, hotels, e-commerce, markets and supermarkets, distributors and wholesalers.
*The journalist traveled to Bento Gonçalves (RS) at the invitation of the Italian government.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
