The influencer will be one of the faces of a collection from the Boss line
Digital influencer Khaby Lame, world leader in the number of followers on TikTok, will be one of the stars of the Hugo Boss campaign for the fall / winter 2022 season.
In addition to the Italian-Senegalese, a phenomenon on social networks, other personalities from the world of sport will also participate in the campaign, such as the Italian tennis player Matteo Berrettini, the German sprinter Alica Schmidt and the English boxer Anthony Joshua.
The models Kendall Jenner and Naomi Campbell, the American rapper Future and the South Korean singer Lee Minho are also confirmed as protagonists.
All of them will be the faces of a new collection for the Boss line of the German brand, more aimed at Millennials (between 25 and 40 years old).
Already brand ambassador for spring / summer 2022, Lame will also collaborate with Hugo Boss on a capsule collection.
Born in Dakar, the capital of Senegal, Lame moved to Italy when he was just one year old. The young man lives in Chivasso, in the province of Turin, and conquered the internet in early 2020, in the first days of the Covid-19 pandemic.
Senegalese-Italian assembles complicated tutorials with easy everyday life tricks, plus voiceovers and parodies. At the end of the videos, he almost always closes the scenes with the same movement: he stretches his arms as if to say “done” and makes a funny expression with his eyes or his head. .
Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
