Beautiful chilli bets on urban and comfortable design tennis to expand the portfolio of products with the brand
The bean chilli, known for its fashion glasses and accessories, announced its first tennis collection in collaboration with the Ramarim group. Call Chilli called, the line was presented during the 4th edition of BFShow, the largest footwear of Latin America, held between 19 and 21 May, in the District of Anhemb, in San Paolo (SP).
The collection, consisting of 15 models, females and men, bets on a casual and urban design, with large and retrounner models that will be sold for $ 299.90 at $ 499.90. According to the brand, the sneakers reflect the bold lifestyle that already characterizes the beans of chilli pepper. The launch represents the start of the company’s performance in the tennis segment through the “Chilli Beyond Chilli License Project”.
“Tennis is part of my life. Being able to bring this universe into chili pepper is an old dream. We are just starting,” said Caito Maia, founder of Chilli Beans. For the vice -president of the Ramarim Group Marçal Müller, the partnership has everything to achieve good results. “We are sure that sneakers will be a success of sales. In addition to versatile, comfortable and modern versatiles, the models have a sharp technology,” he said.
The collection was developed in Nova Hartz (RS), where the headquarters of the Ramarim group is located, and initially will focus on the distribution to retailers and retailers. The launch for the final consumer is scheduled for July. With the new project, Chilli Beans strengthens the diversification of his wallet and aims in a segment that, according to the founder, still has gaps in the Brazilian and lifestyle market.
Pepper
During BFShow, Caito Maia also participated as a speaker on the last day of the event, in which he shared his company vision, the strengthening of the retail brand and the next steps of Chilli Beans. “I received with great gratitude and joy the invitation to speak here in Bfshow. I am putting all the energy to enter the universe of shoes, because we realize that it is a gigantic opportunity. The sneakers we did with Ramarim, as well as convenient, has personalities – a pepper, but it is easy to wear. I am very happy with the partnership and to choose someone who understands the shoes.”
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
