The new luxury: true wealth is taking care of yourself, inside and outside the screens

The big brands, such as Louis Vuitton and Dior, have already understood that the current ostentation is not defined by what you have, but from what is experienced and feels

The concept of luxury is suffering a silent revolution. If once it was synonymous with logos and sports shops, today it translates into care with yourself, both in digital and outside of it. Marchi’s ostentation has lost space for a new status symbol: the search for well -being.

The brands opt for new paths

Great signs of this niche, like the Louis Vuitton and the DiorThey have invested in exclusive experiences to regain consumers. The first, for example, launched a series of exclusive events and tailor -made trips, providing customers with not only unique products and experiences. Already the second has followed a similar way, offering access to services and meetings, responsible for creating a sense of community and exclusivity.

While the traditional luxury market slows down, especially in regions such as Chinawhere growth was exponential, let’s see a boom In sectors such as fitness fashion. Node BrazilFor example, brands like Insider he became giants of the e-commerce When focusing on pieces that combine functionality and discreet style, reflecting this new mentality.

Car -on the luxury

Time has become the most precious good. Taking hours for body and mind care, or the digital curative of the online period itself, is the new symbol of wealth. This new extravagance is, in a sense, more inclusive. However, it also reveals a cruel reality: access to leisure is still a privilege. There is no wonder that Pilates, Mindfulness And digital detoxification is increasing among those who can let themselves be investing in them.

The current luxury, therefore, is no longer defined by what you have, but by what you live and feel. The big brands that have understood this change are adapting, offering both products and knowledge and well -being trips.

While some new lines still boast, the real status symbol is in finding balance and quality of life. In the end, contemporary luxury above all concerns the freedom to take care of yourself, inside and outside the screens.

*Text by Rafael Terra, by LC Communication Agency

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.