Watch this and other news from Murk, Converse, Hawaiian, The Saint and Fujifilm to Vitrine Streetwear 18
Those who have gone through the old popup of Mondapars to Jk Iguatemi have already heard that there was something more there that another urban fashion brand that emerged on the market. Now, with the inauguration of the first permanent physical shop of the Sasha Meneghel brand, this feeling is confirmed. Mondapars leaves the temporary character behind and settles in the scenario of national fashion, with a conceptual space that translates into architecture what the brand has communicated in its clothes: minimalism, refinement and a generous look on contemporary streetwear.
The shop, on the first floor of JK, embraces those who enter with light wood and green velvet armchairs. Simple, but far from cold. The environment has a soul. Sasha is right to understand that fashion also communicates through space. Against gender classifications, the designer also brings with him a teaching that comes from home. “My mother bought pants in the male wing,” says Sasha, referring to none other than Xuxa Meneghel. This emotional and disruptive heritage has become a pilastro of Mondapars, which presents most of its pieces as without gender, without binary restrictions and without boxes. How it should be.
MVRK launches a new collection inspired by the Dark series
Some brands can translate atmospheres of whole fabric. Mvrk, who has already signed himself as one of the great voices of Brazilian streetwear, with roots blocked in the skateboard and the eyes always facing the future, has just made it again. And this time, the dive is deep. The new brand capsule collection of the brand, the Netflix series that has combined our notions of time, space and destination, to create a visual narrative that is both dark and accurate. The aesthetic is dense, as one might expect. Dirka is not an easy series and the collection is not satisfied even with the obvious. Here, Mvrk works with symbolic layers and visual contrasts that not only refer to the temporal loops and the parallel realities of the plot, but invites him to occupy an indefinite temporal space, where Streetwear finds existentialism. The pieces are already on sale on the website and in the new brand of the brand on Rua Martim Carrasco 56 in Pinheiros.
Converse and Isabel Marant Collabo with Boho and Parisy Touch imprint
Patta and Hawaiian meet in a collaboration that is, above all, celebration of the roots. The limited edition of Slivers revisits the main model with new visual language: the printed Patta logo, the stripes with the flags of Brazil and Suriname and the message “Lobi Libi” – Love and Life in Surinam. More than style, a cultural manifesto. In two color combinations, the couples have been sold in exclusive boxes and transport the symbolic weight of the connection between the communities. Edgar Davids, a football and resistance icon, leads the campaign with a message of inheritance and representativeness. Collab was launched in Brazil exclusively to the title of work.
The saint opens a new shop and celebrates the collaboration with Kenner
The saint advances firmly on the national fashion map. The brand opens its fourth shop, now at Shopping Bourbon, in San Paolo, strengthening its increasingly digitized retail strategy. Founded ten years ago and launched to Oscar Freire, the brand established itself as a synonym of desire and exclusivity, wearing Neymar for Anitta. The new 35 m² unit is a 2.0 -concept shop: industrial and minimalist, with a Japanese craft scale and high height. For Lucas Cavenco, the brand of the brand, “physical retail sale is a connection space”. In addition, the brand also launched a collaboration with the Rakka Slipper Kenner, which brought the basic colors of its latest Saintech collection. Rakka The Saint & Kenner costs $ 238.
Fujifilm Instal undisputed opens the World Breaking Championship in San Paolo
Breaking Will will bring San Paolo on June 14 with the arrival of Fujifilm Instax undisputed, the greatest championship in Latin America. Conducted by Streetopia, the event occupies audio with solo battles, crews and junior category. The winners already guarantee a place in the Tokyo world final in 2026. Part of a circuit that passes through Netherlands, South Africa and India, the championship is also a global showcase for Brazilian talents. With international DJs and MC and legendary jurors such as Storm and Renegade, the competition mixes dance, urban culture and authentic expression. For Hector Miranda, founder of Streetopia, the event is more than sport: “It is a platform for social transformation and the gateway to Dakar’s youth games. A real celebration of the road”.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
