Digital accessibility panorama shows that accessibility is still treated as optional for companies and developers
Summary
Half of people with disabilities in Brazil face barriers on the Internet and digital accessibility is still neglected by companies, despite the timely progress and urgency of cultural and technological changes.
In Brazil, more than half of people with disabilities still find it difficult to access websites and digital platforms. This is what underlines the new edition of the panorama of digital accessibility, a study conducted by Hand Talk, a pioneering startup in the use of artificial intelligence for digital accessibility, in collaboration with the opinion Box Institute. According to the survey, only 39% of people with disabilities say that sites meet their needs.
Performed with three -profile participants – people with disabilities, accessibility professionals and web users – research offers a thorough reading on the reality of digital accessibility in Brazil. According to the survey, simple adjustments, such as the source and increase in contrast, are still the main needs underlined – and at the same time the most neglected.
“It is essential to allow those who develop websites to identify and implement improvements. This requires investments in technology, education and change of mentality within companies,” says Ronaldo Tenório, CEO and Co -Hand Talk. “Digital accessibility cannot be treated as an extra, but as a basic strategy.”
Companies face internal barriers
Although 49% of companies claim to have digital accessibility initiatives, 27% of managers have difficulty convincing other areas on their importance. And even after implementation, 28% report that cultural barriers are the largest obstacle to maintaining these initiatives. The study also underlines that 54% of professionals in the area feel a positive cultural change in companies, which can indicate the beginning of a more structured transformation process.
Another relevant data is that 42% of interviewees make an increase in affirmative vacant places for people with disabilities. However, inclusion is still limited when the digital resources necessary for work or access to the selection process are not accessible.
In addition, 31% of consumers with disabilities consider the service through dissatisfactory SAC, showing that the digital experience as a whole is still lacking in fundamental adjustments.
Technology and inclusion go together
Hand Talk is a company that helps to break the communication barrier through technology. It is assigned internationally as the best social application by the United Nations (UN) and a pioneer in the use of artificial intelligence for accessibility. In 2024, he reached a sign of 3.3 billion translated words.
Companies such as Chevrolet, Hershey’s, LG, Sodexo, Samsung and PWC are part of the wallet of startup customers. At the beginning of 2025, he was acquired by Sorenson, a global leader in communication solutions for the deaf and hearing and one of the largest translation companies in the world.
Since 2014, with the launch of the plug -in talk -Hand -accessibility solution for companies that have various assistance features: the company has developed solutions based on artificial intelligence to make the web more inclusive. The first edition of the digital accessibility panorama took place in 2024, considering the 2023 data. Now, in 2025, with information relating to 2024, Hand Talk expands the debate on the subject.
“More than offering innovative solutions, we are committed to promoting dialogue, promoting continuous learning and collaborating with institutions to expand accessibility in all aspects. This study represents a step towards a more inclusive future, in which technology and artificial intelligence act as allies in guaranteeing the full participation of all people”, concludes Tenório.
It inspires the transformation into the world of work, business, society. It is the creation of the compass, content and the connection agency.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
