Look at this and other news from Lacoste, Umbrian, Bolovo, On, Crocs and Zerezes to Vitrine Streetwear 22
Celebrating the 50th anniversary of Oakley is to revisit a legacy that has never hosted. The brand, known for challenging the limits of innovation, launched the 50th anniversary of Oakley Ellisse, a special edition that honors its audacity. The model brings in the design of the soul of Oakley: curved lines that evoke the 90s, long auctions inspired by the legendary EV radar and a lens with physiomorphic, advanced and futuristic geometry.
The version, sold for $ 1,980, is available in the Midas Fleck color, with a black frame with light flakes, golden details and Prizm 24k lenses, created to improve visual performance. “We believe that if we remove the logo from any of our products, Oakley must be unmistakably, and the ellipse of the 50th anniversary is the clearest event of it,” said Nick Garfias, VP de Design.
Lacoste opens a pop-up store that honors the new pole L.12.12 light
Lacoste inaugurated a pop-up shop at the Pátio Higienópolis Mall to present the new Light Polo L.12.12, the ultralight version of the brand’s classic water polo. With 200 m² and a concave format, the space offers an engaging experience with poles that float on the fans and a 3d 3D crocodile of multiple floors. The pop-up is open until August 10 and allows the parts to customize, ideal for Father’s Day. The global project has been adapted to Brazil by the change agency, inspired by the versions of Paris and Milan. The setting refers to the clay of the tennis courts, the origin of the iconic water polo created by René Lacoste. The space highlights the three models available: Polo L.12.12 Light, L.12.12 Classic and Paris Polo.
The global launch of Umbro and Slam Jam was inspired by the universe of the stadium
Umbro has just launched the “Hard Times” collection in Brazil, created in collaboration with Slam Jam Italian, a reference to European Streetwear. The collaboration of spring summer ’25 mixes the universe of football with contemporary tailoring, exploring elements such as plaids, heraldic and tactical uniforms with an urban and conceptual reading. With this, Umbro strengthens his pillar and strengthens his presence in a global and national way. The campaign was photographed by Satoshi Fujiwara, who translated the spirit of the collection on a dystopian bus trip, highlighting the tension between authority and freedom. The collection is already on sale on the website and on the Umbrian App.
Bolovo and Discovery Channel Lanciano Pop-Up Store in São Bento Do SapucaÃ
Bolovo launches his new collaboration with Discovery Channel in an unprecedented and symbolic project: a pop-up store in the middle of nature. Called “the most remote pop-up in Brazil”, the action celebrates the 40th anniversary of the channel with a collection of capsules that combines nostalgia, functionality and the outdoor spirit. With pieces inspired by the lifestyle of those who live between City and Mato, the collection will be available exclusively between 22 and 27 July, in Santo do do Sapucaà (SP), in Serra da Mantiqueira. The proposal is clear: to bring out the people and set them in motion, with the clothes designed to create memories and not just looks.
At the launch of the Massimo Cloudsurfer with the maximum damping for long runs
The Su presents the Cloudsurfer Max (R $ 1,399), sneaker with maximum damping and comfort designed for long distances, with a new volume high between the Cloudtec phase technology. The model has a flat skin in technical mesh, redesigned pieces and surprising colors that combine performance and style. The launch campaign occupies the “run leve” concept, now focusing on softness as a performance strategy. With the world champion at four times Hellen Obiri, the film shows how emotional balance, recovery and consciousness increase athletes. The narrative proposes a new look at the resistance in the race.
Crocs launches the new Echo Ro model
Crocs presents Echo Ro, a new Eco line model that combines functionality and style with retro inspiration. Created by the concept of flow of the flow, Echo Ro Bet on a fluid and robust design to accompany those who live in constant movement. The construction with intersection, liter and Backstrap unified insole guarantees comfort, while the reinforced tensile rubber sole holds stability and visual impact. With references such as Icey Sole and Gum Finish, the model translates the spirit of the authenticity of the streetwear. Available in black and white, it reaches the market for R $ 449.00.
Collection of glasses inspired by Zerezes and Masp Launch Museum
Zerezes and Masp join an unprecedented collaboration that transforms Lina Bardi’s visual pillars into sunglasses and grade. The Bo and Pape models obtain a reinterpretation inspired by the museum’s poetic bructism, in particular the free gap and the exhibition that brings the art and the public closer. The collection offers a modern look at everyday life, with transparent forms and architectural lines that dialogue with Saint Paul. There are four colors by model, with design that balances art, elegance and fashion. The collection is limited and will be available on the Zerezes website and on the MASP Store.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
