The first edition of Beauty & Esthetic Show (BES) will be held on 3 and 4 August at Vila Germânica Park in Blumenaau (SC) and will present lessons of renowned professionals, two with national influencers. Among the attractions there are a National Congress For Manicures, a competition of Brazilian barbers and a social action for the benefit of the people frequented by the municipal secretariat for the social development of the Municipality (Semudes), Apae and Oab. Access to the event is free in two days, however, it is necessary to make a preventive registration through the site.
The fair will bring together exhibitors of various segments, presenting the latest trends and technologies in products and services for hair, makeup, barber shop, face and body aesthetics, eyelashes and eyebrows, nail designers, among others. “Beauty & Esthetic Show represents an important milestone to strengthen the beauty sector in Santa Catarina and Brazil. Our goal is to offer a complete platform that combines knowledge, innovation and commercial opportunities, contributing to the professionalization and growth of all the subjects involved. Conducting an event of this dimensions is a way to enhance local professionals who enhance local professionals, who provide access to tenders Technologies that are transforming the market, Hélv Madeo Meadeo.
Programming highlights
Among the highlights there is the lesson of the hairdresser, entrepreneur and writer Gue Oliveira, With the theme “Algorithm of real life”. The professional, who usually drags the crowds in his performances, will also have a space dedicated to his book “Beyond the cover”, which was on the list of the category of yourself in the category. Even entrepreneur and influencer Tainara Reis, founder of the make -up tata beauty line, confirmed the presence on Bes. With the lesson “is an influencer of your brand”, it will be the first presentation in this format in Santa Catarina. “The more we are involved with people in the same sector, who live our daily life, include our reality, the more we want to make it work. I hope that the professionals who participate in Bes leave inspired, motivated and create connections within this event”, says Tainara.
For nail professionals, the highlight is the 11th International Congress Dream of ManicurePromoted by the entrepreneur Renata Garcia. The Congress will bring together professionals who will learn and update with innovative market techniques, product presentations -Atory and high -level business guidelines. The event will be held on phase 1 during the first day of the fair, with limited access to registered participants. This attraction requires a specific registration, which must be made by WhatsApp (51) 99560-3067.
The male aesthetic also has a guaranteed space in Bes, which will be the scene of the Saint Catarina phase of the barber’s war champions, has considered the largest competition of Brazilian professional barbers. The event will select the best competitors for vacant places in the Brazilian national team of the barber. There will be four categories: gradient haircut, freestyle, beard and free cut with color. The attraction requires a specific registration and must be carried out in this.
Humanized treatments also gain projections on BES. THE Play & Shine StudioUnder the responsibility of the barber and the psychologist Luiz Gustavo Rigo, he will offer training for professionals who try to specialize in humanized care, focusing on neurodiversity and inclusion. Following the same line of integration, the fair will have the social space, a real complete beauty salon, in which professionals from different areas will voluntarily provide assistance for apae students and women served by Semudes and Oab. Services such as hairdresser, barber, nails, make -up, among others, will be completely available to motivate the inclusion and car -creenza to a special audience.
Take a look at the general program of Bes:
August 3 (Sunday)
Main phase:
- Thumb and Erbio Glass Laser in the management of the skin and in aesthetic innovations – Elisia Martins Pires;
- Beauty as an expression. The art of Make and Hairstyle – Junior Fagundes;
- Barber War Champions – Sc Sc – Mr. Famas (special event with separate recording);
- Lesson “Be an influencer of your brand” – Tainara Reis;
- “Algorithm of real life algorithm” – Gue Oliveira;
- Extension of high performance eyelashes: technique, time and profitability -Fabiele Froes;
- Incomplete armored skin – Iomara ascension;
- Scensors with love – Neri Cavalheiro Lima Júnior and João Peruch Felício.
Phase 1:
- Asset Amazonian and Vitamin Synergy: The Elixir of Natural Aesthetics – Daniela Bernart Lenzi;
- Empower in the 21st century: a matter of time – Roberta Chiquetto;
- Effect of hydrolyzed proteins on reconstructive cosmetics – José Carlos Cunha Petrus;
- Intelligent face cleaning: how to choose safe and effective products – Dr. Anna Rocha, Dr. Angela Malheiros, Me. Carline Rudolf and Dr. Ruth Lucinda;
- The chemistry of conscious beauty – Mari Maron;
- Ozonyotherapy capillary – Rogério Lopes;
- Barber Shop Management – Nyan Carlos.
Phase 2:
- English Classic Cut: techniques and protocols – Carlos Machado;
- Cosmetology applied to intimate aesthetics – Elaine snow de Gasperi;
- Cuts cut into butterfly and short bangs – Jordana Moretto;
- Connection that transforms: the power to listen and touch the supplementary aesthetic – Bruna Nunes de Oliveira;
- Free glow technique: the new era of the Illuminated Bruna – Jonathan Mello;
- French Facialism: discover the secret of the natural French botox – Ketly Scheurmann White;
- From chaos to profit: the efficient and profitable management era for beauty business – Laysa Virgin;
- Autism in the barber shop and humanized care in the beauty area – Luiz Barber Kids.
August 4 (Monday)
Main phase:
- Apt wires: the evolution of facial threads – ângela fusinate;
- How to become a brand: positioning, image and content in practice – Barbara Thas;
- Visagism and positioning of the image in the barber shop – Jean Biancato;
- Platinum Matization – Rayslander Gonçalves;
- Italian Beard: technique, style and refinement in the modern barber – Allan Calixto;
- Bar filling – Thaline Viede;
- Differential Criolipolisi plates that treats the fall beyond fat with the results of surgery – Mariana Pravatto;
- Trends 2026 and Balayage Express – Marcos & Tchello.
Phase 1:
- 11th Dream of Manicure Congress – Renata Garcia (special event with separate recording).
Phase 2:
- Extension of eyelashes and entrepreneurship – Denize Rebello;
- Male Calvalà: how to identify and treat beyond the obvious – Aline Alencar;
- Mega Hair as a professional transformation – Simão march;
- From the manicure to the business woman – Suelen Meneguso;
- Scanner Face: embryonic microagulation in association with exosomes – Ketly Scheurmann White;
- Renascer Aréolas: transform brands into new stories – Ana Paula Bonsenhor;
- The woman, the hair and the tricology: from the fall to restart and from the transformation – Jaqueline Blasius;
- Room and professionals of the 21st century – Jenner Fraga;
- What nobody told you about menopause (and what can change in health and beauty) – Maria Eduarda Souza.
Date: 3 and 4 August 2025
Time: 9:00 to 19:00
Position: Vila Germânica Park – Rua Alberto Stein, 199, Bairo Velha – Blumenaau (SC)
Free tickets – Before the previous registration from the site
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
