Mariella Sarto comments on the choice of influencers in Brazil

In the country there are more than 500 thousand people who work as influencers on Instagram

Nielsen, the North American company, a world leader in audience measurement, data and analysis, has published a report with the numbers of digital influencers in Brazil and revealed surprising data.
There are more than 500 thousand people who work as influencers on Instagram. The profession that looks very promising outperforms the other categories in number of professionals. According to the Class Councils, there are 455,000 civil engineers, 374,000 dentists and 502,000 doctors.

To reach the sum of 500,000 influencers, Nielsen only considered accounts with more than 10,000 followers. If you take into account accounts with between 1,000 and 10,000 followers who follow and / or interact, the number of content producers on the internet would be much higher and would exceed 10.5 million people.

This total is not just about Instagram, although Brazil is the country with the largest number of influencers on the platform. When considering Tik Tok and YouTube, Brazil ranks second in the world rankings, behind only the United States. The poll even pointed to women as the majority on Instagram and Tik Tok.

One of the reasons the profession attracts a large volume of influencers is the relatively fast and, in some cases, very significant return. Fashion influencer Mariella Sarto is a perfect example of someone who has decided to bet on the social network. In 2015 she took her first steps with photographs for some partner shops and brands and ended up discovering her place in the network.

Over the past seven years, Mariella has already profited greatly from her work. In addition, she has traveled to different countries and has become a reference when it comes to influencing fashion. The influencer follows in the footsteps of Thássia Naves and Camila Coelho, her inspirations.

“We need to have someone who inspires us to be better. When I see the trajectory of the two, I am very happy to know that they have gained respect and excellence with a job that a few years ago was not so respected. Working with Instagram has gone from a small hobby to a big dream, “she says.

The road to success in social networks is influence marketing, which generates trust between the audience and the influencer, through a good reputation, a lot of credibility and pleasant communication. The return of this relationship is the commitment and conversion, which, over the years, have increased.

Initially, in 2016, influencer marketing generated about $ 1.7 billion. The forecast for 2022 is to move something around 16.4 billion, almost 10 times more in six years.

“In the past, advertising campaigns featured TV celebrities and athletes. Today they are made by one or more influencers through their social networks, which are more effective in delivering on what they promise, because the measurement is more accurate and people are always connected. It is therefore a question of each brand to identify who can represent it ”, comments Mariella.

When the goal of the account is work, it gets even more interesting, because brands have influencers since their showcases and followers are the potential audience. In many cases, brands still issue discount coupons, which are a real attraction for those who want to buy and a way to calculate the return of that campaign.

According to Sarto, Instagram is an excellent work tool, because it offers countless possibilities: “In addition to creating content, there is also a way to work with unboxing (the famous inboxes), the dissemination of campaigns and events, lives and stories. If you don’t like videos, you can switch to photos. It is not surprising that all this audience has chosen Instagram to work in Brazil, there is room for everyone. “

Source: Terra

Benjamin

Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.