Guided by women who transform the purpose into action, welfare brands show how female entrepreneurship is a force that inspires
In an increasingly competitive and dynamic market, brands that want to distinguish themselves must go beyond the good products or services. They must tell authentic stories, built with cars -donos and driven by a clear purpose. In this article, we have collected stimulating stories of welfare brands that have traveled this path and show how to understand who you are can be the first step to travel the world around you!
How knowledge and aim make the signs grow
Evas Perfumery, founded in San Caetano do Sul (SP) by Maria Aparecida Bermudes and currently led by her daughter Carla Bermudes Rigonatto Rapini, has become a neighborhood shop in an important multichannel ecosystem in the professional beauty sector. Carla, who began to help the counter at the age of 14, took on the activity and, during the pandemic, reinvented the operation by transforming the room into a distribution center and carrier carrier, keeping prices at affordable prices and reaching the first million sales. In August, the brand consolidated its strength with the Mundo Evas event, in San Paolo, bringing together big names in the sector and launching its digital platform.
Revenue
Today, with over 100 employees and estimated revenues of $ 110 million by 2024, Evas consolidates itself as an ecosystem of beauty and self-care that brings together physical stores, e-commerce, salt and healing of the main professional brands, with over 300 products sold per minute.
“Having important brands by our side, believing in the power of our business, is an exciting recognition. The Evas world is a space of true exchange, inspiration and connection with professionals who, like us, believe in beauty as a transformation tool”, says Carla Rigonatto, CEO of Evas. @evasperfumaria
Among the pandemic, Dr. Ermelinda Vela Bertoldi also felt the need to create something new and realized that the patient’s sequel in the post -procedura made the difference in the result. With its nutrition and aesthetics, the formations developed the right size 90 days a weight loss method that can be associated with any aesthetic treatment and a team of nutritionists accompanying the patient personalized and online daily through application.
“Many people got scratched during the pandemic, so we were able to help these people online. There were more than 12,000 patients in online format throughout Brazil,” says the expert.
Multidisciplinary
According to the Ministry of Health, healthy weight loss is on average 4 kg per month. Because this happens is important to accompany this patient, because in the first 20 days there are physiological changes of habits to this weight loss. The multidisciplinary nutritionist, the physical educator, the psychologist, the doctor for weight loss and an exclusive genetic test, which combines sharp science and personalized clinical analysis, allowing a totally individualized nutritional, aesthetic and performance planning, aesthetic and performance planning.
Today, there are more than 188 authorized clinics and many have over 100% of revenue from the right measure. The professional participates in lessons, fairs and congresses with their products and teachings for a healthy and complete weight loss. He is also writing his book on the whole trajectory that has brought her to success to inspire other entrepreneurs. @sthetics_nutritrilinda @meascerta90dias @franquianquanutrilinda
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
