Today he makes money on products like charcoal toothpaste for dogs
Pets are already part of the Brazilian family. And this is an industry that has grown a lot in recent years. According to Sebrae, the country currently has 83,400 individual micro-entrepreneurs (MEIs) investing in the pet segment. In 2012 there were 18 thousand, or a growth of 363%. Of this total, 78% (65.4 thousand) comes from MEI. And even during the pandemic, 22,900 CNPJ were created in activities related to the pet sector.
“Over the past two years, when people have stayed home longer, they have ended up enjoying pets more and consequently have wanted to invest more in animal health and aesthetics, hence the demand for pet products. ‘hygiene, health and beauty for them ended up increasing, ”explains Carol Vaz, who never imagined herself as an entrepreneur in the pet sector.
In between were pets
Carol’s career trajectory has changed due to the need for her dog Jully, a Llhasa Apso. The animal had polycystic ovary syndrome (PCOS), so the entrepreneur ended up living in chaos due to the very long heat.
“So I decided to look for dog diapers in specialty stores, but I couldn’t find them anywhere and the owners of the factories told us to improvise baby diapers,” he says.
What to do when what you are looking for is simply not on the market? The entrepreneur decided to create a comfortable diaper for Jully herself. After several tests, adaptations and research, she was able to develop the ideal diaper for her dog. Thus was born the Dog’s Care project.
“I have a law degree and dreamed of passing a public competition, but after what I went through with Jully and the diaper making process, the idea of having my own business was born,” she says.
Carol then gave up her career in event production to focus on opening a pet business. She initially thought about the idea of creating a pet shop, but she realized that the market was already saturated. It was then that she realized that the pet diaper was a pioneering idea and that she could help other tutors who had had the same problem as her.
“I bought those diaper machines that were always in TV commercials and rented a space at a drinks machine,” he points out. “The nappy was also well received by the pet market, but consumers weren’t quite prepared to hear this news yet, as this type of product didn’t exist anywhere.”
Innovation that comes from an idea of the partners
The first big change came when a distributor suggested that the company make sanitary pads while the idea of a pet diaper did not hit the market. The idea worked and today the product portfolio includes accessories, hygiene products and dermocosmetics.
Fever in recent years, charcoal has come to be seen frequently in shampoos, massage creams, and especially toothpastes. With an eye to this niche, the brand has launched an activated charcoal toothpaste made for pets.
“Thanks to our history, audacity and pioneering spirit, we want to invest more and more in differentiated products that can improve the lives of pets,” concludes Carol.
Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
