“Fashion is an amplifier of voices,” says designer Bruno Pimentel

Stylist and creative director, Bruno Pimentel has built a trajectory marked by the union between fashion, music and image. Known for turning style into narrative and representing plural voices, he believes that dressing is also about amplifying messages. With stints in major magazines and collaborations with names like Gaby Amarantos and Érica Hilton, Bruno uses fashion as a tool for expression and resistance.

In an exclusive interview with Them on the red carpetthe professional talks about his origins, the symbolic power of clothing and the importance of diversity in the market. With more than a decade of experience, he reflects on the role of the designer in creating authentic images and how fashion can – and should – give visibility to those who have historically been excluded. Watch the full interview below.

Them on the red carpet – To begin with, explain a little what the job of a stylist is.

Bruno Pimentel – The stylist creates images, languages ​​and codes, all using fashion as a great tool. Fashion is a great amplifier of voices. You stop to listen to a well-dressed person and pay much more attention to what they are saying. The stylist brings all these dots together and creates an image or language for the world.

Them on the red carpet – How and why did you embrace this profession? Tell us a little about your fashion history.

Bruno Pimentel – In fact, I was hugged. My grandmother was a seamstress and I have always been fascinated by the world of sewing. I was born in the countryside and there the prospect of working in fashion was zero, even “fashion” wasn’t even a word used, especially for a man. My grandmother noticed this fascination and secretly taught me to sew when I was about 9 or 10 years old. Shortly after his departure, I felt compelled to follow this legacy, even though my family was completely against it. “Sewing is not for men” was the phrase I heard most often as a child. Then, I chased my dream and was guided by life. I arrived at Rowingwhere I was a collaborator, and today I continue to dress various celebrities and sign covers around the world.

Them on the red carpet – You work with people who value representation. Why this option and how can fashion convey this message to other people?

Bruno Pimentel – It was never an option, it was always a necessity. I understood the power that fashion has on people. The way you dress makes you feel the way you want. I repeat that fashion acts as an amplifier of the voice. For many years I worked with people who did not represent me or who, often, had nothing to say. Out of personal and professional necessity, I sought out people I admired and who could speak for me. I needed to find logic in my work. Fashion, in itself, is very ephemeral and I want to do something that will benefit the next generations.

Them on the red carpet – Gaby Amarantos and Erika Hilton are people you work with who bring this vision to the public. Explain how they are examples of this diversity and how they convey this vision through fashion.

Bruno Pimentel – Let’s go in parts (laughs). Gaby is a powerhouse. It carries something unique in its DNA. He uses fashion as a tool of expression and brings with him all his origins and his people. Many do not understand his “maximalism” – and these same “many” do not know the North. It’s plural and avoids (how nice!) the obvious.

Erika doesn’t need much explanation! She is the greatest representative of our rights.

His voice amplifier is fashionable, and very good. Access places no politician would access. Fashion opens this path and her vocation to communicate in a real and truthful way. He doesn’t worry about being blunt, either in his speech or his voice.

Them on the red carpet – Besides them, what other famous people have you worked with?

Bruno Pimentel – A large list! I was lucky enough to meet a lot of incredible people along this path: Letícia Colin, Maria Gadú, Cris Vianna, Alcione, Dira Paes, Paolla Oliveira, Lenine, Mariana Aydar, Flávia Alessandra, Otaviano Costa… and many others.

Elas no Red Carpet – You worked on the album Crazy Rock and helped create the look Gaby performed at Amazon Live. What is the process of creating works like this like?

Bruno Pimentel – THE Crazy Rock It was really crazy! (laugh). There were 250 people. I had never signed something this big and thought I wouldn’t be able to handle it. But Gaby believed in me more than I believed in myself. I was scared, but I went for it and, in the end, it was one of the most incredible jobs of my life. I’m very proud. Gaby and I have an unusual bond. She is a genius! We always want to challenge our creativity.

Them on the Red Carpet – How did the exchange with the client and the research go? How long does it take to create a work like this?

Bruno Pimentel – Looks are generally created based on Gaby’s experiences and desires. For a long time she had ideas but was unable to realize them. Nowadays, we do! Our work is experimental: we are constantly testing things. I don’t just do the fabric – it’s iron, LED, laser, acrylic, hair… we even baked the cake! Ideas are born from these experiments. So, we are looking for a stylist who can execute our creations.

Them on the red carpet – Do you believe that Brazilian fashion is included in the diversity agenda today? What is needed for this program to truly be realized?

Bruno Pimentel – Fashion is introduced only for convenience. Diversity issues have never been fashion’s strong point, neither here in Brazil nor abroad. Fashion is still elitist and classist. Unfortunately, in the minds of some people who run brands, those who spend are white, straight, thin people. There is still a long way to go, but for it to exist people need to want it, and I’m not talking about those who consume, but those who promote fashion.

Them on the red carpet – What dressing advice do you have for the average person, both in everyday life and at events? Follow trends? Being true to your style? How to find out what your style is and how to include it in your routine?

Bruno Pimentel – Be yourself. Listen to your body, allow yourself and find out what that translates to for you. Don’t try to be blogger “X”, because no one is like anyone else. We are unique and this is a quality. Following trends or being inspired by someone can be a path, but it is not the destination. Being inspired is different from copying. Adapt what you like to what really suits you. Based on this principle it becomes easier to dress for every occasion, be it an event or everyday life.

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.