Rock in Rio: Capixaba unveils details of Demi Lovato’s look

The Espirito Santo stylist Mayari Jubini created the two looks of Demi Lovato’s concerts in Brazil, as well as dressing the American singer for the promotion of the song “The skin of my teeth”, from the album in Times Square, New York, in June. The single is part of the album “Holy Fvck”, released in full in August, before the presentation of the tour of the same name here. At Rock in Rio, Demi wore a black suit full of brass and trims, attracting the attention of the public, as well as the red one in the presentation of the 30, in Sao Paulo.

In an exclusive interview with “Them on the red carpet”, Mayari, owner of the Artemisi brand, tells the details of the looks and how the singer’s production came to her. The brand was launched in late 2019, just before the pandemic. “I work thinking about the future, it has always been my research and a concept that I like”, revealed the designer, who has already done so. Pabllo Vittar, Ludmilla, Luisa Sonza, Camila Queirozamong others.

Artistic events, such as cinema, literature, plastic arts, also populate the work of the capixaba, graduated in fashion and graduated in fashion economics. So much so that the look worn by Demi Lovato in June, in Times Square, is part of her latest collection and features a vinyl set, with the prints of the film. “Wagons”, in the pants. “I launched the collection to show the various techniques I work with, to produce bespoke pieces. I use hand applied crystals, 3D prints, localized prints, hand painting,” she said.

Check out this photo on Instagram

A post shared by Mayari Jubini (@mayarijubini)

Demi’s team discovered Mayari Jubini’s work online. “I work a lot at the brand and now I’m experiencing this great result. A very happy moment,” she revealed. But, in fact, it wasn’t in the first contact that it worked. There wasn’t enough time to send the look.

“But the second time it worked,” he said. And because they really liked the result, they asked capixaba to create another exclusive look. “I made the black one, they loved it and asked for another one. Then I made the red one, which she used in São Paulo,” she said. Best of all, they just asked Mayari to propose, without interference, working in Demi Lovato’s current mood, which has a bit of a pop punk vibe. “I was very free to create. I suggested, presented and it was approved.”

the looks

Check out this photo on Instagram

A post shared by Mayari Jubini (@mayarijubini)

The pieces, consisting of trousers, corset top and jacket, were made of vinyl and many accessories were used, such as chains, spikes and buckles. “In both red and black,” said the designer, adding that the pieces have an entire internal structure, built to give a perfect and comfortable finish.

Check out this photo on Instagram

A post shared by Mayari Jubini (@mayarijubini)

It seems that hers, made of vinyl and full of metals, is one of the techniques she worked on with her, who is always looking for something new to create her collections. Without revealing values, Mayari said all the looks were purchased by the singer’s team.

Source: Terra

Benjamin

Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.