High revenue causes the fitness market to bet on franchises

The segments of the fitness world are the new bet for Brazilian investors looking for high profits

The pandemic represented a watershed in people’s pursuit of a healthier life. The importance of taking care of health and the body has acquired the importance they deserve. As the demand for exercise increases, the search for products to satisfy this audience has also increased.

According to the Brazilian Franchising Association (ABF), in the first quarter of 2022, the fashion and health, beauty and wellness segments recorded revenues of R $ 4.8 million and R $ 9.7 million, respectively, with an increase of over 13% compared to the same period in 2021 in both sectors.

And it is precisely at this moment that franchises focused on the world of fitness begin to stand out.

Neighborhood gym and fitness fashion

One of the current highlights of the segment is the networks of gyms. C4 Gym, for example, relies on a net that maintains the look of a neighborhood gym. The success is reflected in the numbers: a turnover of R $ 3.1 million in 2021.

The gym’s initial investment is just over BRL 1 million, with a 20 to 24 month rate of return and an average monthly billing of BRL 160,000.

Who has stood out in recent months has also been Zero Açucar, a fitness fashion chain, which in 2021 had a turnover of over R $ 8 million.

The brand has only recently adopted the franchise model, but expects around 80 operations over the next five years. With an initial investment of R $ 280,000, the forecast is for an average monthly billing of R $ 60,000 and a payback period of 22 months.

Fast food can also be healthy

Another franchise that is standing out in the 2022 universe of finesse is Mr. Fit. It is a healthy fast food chain that earned no less than BRL 90 million in 2021. According to the network, the expectation is to double revenue in 2022.

With an initial investment of R $ 6 thousand and an estimated income of R $ 2 to R $ 20 thousand, with a return of four to 12 months, the chain is betting on home affiliates, that is, those who work from home.

For this reason, it ends up becoming a good option for MEIs, for example, who want to have extra income but don’t have the capital for larger investments.

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Source: Terra

Benjamin

Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.