The franchising sector is one of the strongest in Brazil, but it requires attention
Franchising remains strong in Brazil. With billions in annual revenue, the franchise industry offers investment options in the health, beauty, wellness, education and services sectors, among many others.
But what is really important when it comes to a franchise business? “When I decided to expand beyond their own units, I found that the franchise model was the best format to standardize the quality of services,” says Ana Paula Ferro, CEO of Emporium da Beleza, a 6-in-1 franchise for aesthetics. advanced and weight loss. She started her own business in 2005, but only started franchising in 2018.
With an annual turnover of around R $ 80 million in more than 100 units, Ana Paula has learned many lessons from the franchise model. She herself has separated 5 lessons learned over the years.
1. Shape your brand
“This applies to the entire business: profitability, people management, seasonality, market growth. If you don’t show authority and experience, you won’t be able to provide the support and competitiveness needed to run a franchise business, ”comments Ana Paula.
2. Establish a philosophy
“Build a network of collaborators and partners in line with your personal and brand landscape. You will not go anywhere alone, and above all without knowing where you are going. This will be the focus of his marketing strategies, ”he explains.
3. Create a captivating and unique product
“Build a differentiator. In my case I have developed a series of exclusive protocols for procedures, nutrition and dermocosmetics, which evoke a unique experience for my clients. By showing the public that you are truly different from others, you create a relationship of trust that will guarantee your loyalty, ”she emphasizes.
4. Form a solid and transparent structure
“Focus on training a franchisor with a solid, self-managed structure. Also, be transparent with your financial studies and DRE. People will trust your business with their life’s money, so anyone who works with you needs to be sure of the ground they are on and the support they will receive. “
5. Always invest in improvements
Innovation is the engine of the business. If before shaping the franchise it is necessary to invest in exclusive and quality products, this effort will have to be doubled when the brand finally establishes itself on the market.
“Even when you are a leader among your competitors, it negates your comfort zone. Even if you offer your services with excellence, always try to improve. Be disciplined and don’t comply if they say it’s enough. Only those who never close their eyes to innovation achieve excellence ”, she adds.
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Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
