Juliano Floss and Rebeca Barreto talk about the challenges and rewards of being an influencer and underline the wishes for the future
SPECIAL FOR THE STATE – The social network Tic knock started going viral in early 2020, but with the arrival of quarantine and the start of online classes, the platform has taken on gigantic proportions among young people. One of the most viewed content is the short videos of dance popular, like funk And hip-hop. The hashtag “dance” has 6.5 billion views and the English word (“dance”) itself has 467 billion.
Many young people took the opportunity there in 2020 to publish their own content and ended up becoming influencers, or rather, tiktoker. These personalities gained so much prominence that they even danced with great Brazilian artists, like anita And Luisa Sonza. But the big challenge is to overcome the tiktoker stereotype and really build a career in dance.
Giuliano Flos, 18, has over 10.4 million followers on TikTok and 3.4 million on Instagram. In an interview with Estadio, said she was already taking a dance class before it went viral on social media. “The first three years were very difficult, I couldn’t develop very well and I couldn’t get the choreography,” she said. “Several times I went away crying because I couldn’t and I think that’s what made me learn to dance.” To reach the level of learning he is today, Juliano trained and worked hard. He said he would come home from school and spend hours watching dance videos and trying to reproduce.
After going viral with dance content on TikTok, Juliano continues to study to grow in the area and is constantly looking for new opportunities. The dancer also participated in the festival Fair Play dance camp, in Europe, where he attended courses and workshops with world-renowned professionals. “I don’t come from a steady ballet, but every time an artist asks me to do something, I’m very happy”. He said. The dancer performed with Pedro Sampaio to the MTV Meow, in July of this year, and even took the stage with Anitta during a concert by the singer in Portugal. “I only appear a little, but I already feel fulfilled.”
While young people like Juliano, who started on TikTok, try to become professionals, the opposite path also happens: dancers who already work in the area try to embrace the world of social networks. the dance school Millennium, which is headquartered in Los Angeles and has a branch in Sao Paulo, is a leading institution that has embraced the digital world, and its traditional red walls have become a famous backdrop in TikTok videos. Director of Millennium in Latin America, Paola Tomazella, said it was not easy to accept social networking as part of the profession. “In the beginning there was a lot of resistance,” Tomazella said. “There is a difference between you who have the technique and the knowledge and the people who have really started doing it as a hobby.”
Months after TikTok went viral in 2020, Millennium and other dance schools realized that the social network could indeed be a tool for dancers. The director said there was a marriage between the dance community and the platform. “After TikTok, we ended up getting more research from people who want to learn how to dance to expose themselves on the Internet,” added Tomazella. Focusing on this audience trying to learn to dance to enter digital reality, the school has developed specific classes to teach how a dancer should behave in front of the cameras, as well as making the institution a meeting point for these mini-influencers.
@mdcdancebr
Miran’s class which takes place every Monday and Wednesday from 6:20 pm to 7:20 pm here at the Millennium dance Complex @ taina’s crazy music #fyp #mdcb #tainacosta
original sound – Millennium Brazil
However, the dancing career is far more challenging than that shown by TikTok’s 60-second videos. Young people who really want to become professionals try to join dance companies to participate in competitions. The director said that most of the students who come to Millennium via TikTok don’t have this purpose: “The movement is different.”
the influencer Rebecca Barreto, 21, has also stood out on social media for his dancing skills. However, unlike Juliano, who seeks a future as a dancer, the Pernambuco native follows the pattern of most young people who have gone viral with dance videos. “My dream is to be an actress, but at the moment I follow her as a digital influencer,” said Beca, a nickname she uses on social media.
Another controversial point between professional dancers and TikTok dancers is the musical style. Most of the choreographies that go viral on the platform are funk songs, a genre widely criticized due to lyrics with sexual connotations. While younger generations are more receptive to Brazilian funk, Rebeca said many fan parents have already berated her for posting this type of content.
When it comes to prejudice, Juliano suffers even more, as do many dancers. “When I started dancing, people came up to me and said, ‘how do you dance? This is gay stuff,'” said the tiktoker. He said he was already very uncomfortable with these opinions, especially when thousands of such comments came into his videos of him, but he learned to put that prejudice aside. “I’ll keep dancing, that’s what makes me happy; I know a lot of straight men dancing and a lot of gay men dancing,” Juliano said.
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Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
