Confessional: Entrepreneur duo talk about consulting that brings the discussion on parenting to companies. Look at the testimony!
Camila Antunes, 39, and Michelle Termi, 37, are mothers and professionals I have heard firsthand how cruel the labor market can be for women who get pregnant. Thinking of changing this scenario, they created the Consult the children on the curriculumwhich trains companies to become a more empathic, fair and welcoming environment.
Camila worked as a pedagogue before becoming Isabel and João’s mother and starting to undertake. Michelle also has two children, Thomas and Alex, and is from the Communication and Marketing area, specialist in Gender Equity and LinkedIn Top Voice 2022. Here they talk about how Filhos no Currículo started and what are the main results and challenges of this journey . Check out their testimony below:
“We met in a super uncompromising way, via message on Instagram. We both shared the same pain of reconciliation between children and careers and we decided that, together, we wanted to change that scenario.by deconstructing prejudices on the subject and helping companies to become better places for people to enter, be and grow.
Filhos no Currículo was born in late 2018, after we noticed the connection between our stories and realized that this is also the reality of thousands of mothers. Hence, we wanted to launch counseling to be parenting partners of organizations, contributing to the creation of pro-family work environments.
Our mission is to create a job market where children and careers can coexist sustainably and we strive daily so that people can “put their children on the curriculum” with pride and fear, after all, they add up to our lives and careers.
Looking for an aware and welcoming market
When companies have an environment of well-being and family care, the level of job satisfaction increases and, consequently, the involvement of these professionals as well. Through content journeys, conferences, workshops, support groups and our corporate parenting programs, we promote individual support, belonging and we have established a culture of hospitality for parental figures in the DNA of companieshaving a parenting management team, in line with the organization’s ESG agenda.
We started from the idea of raising awareness and making people and companies aware of the power of the arrival of children in their careers and in life, expanding everyone’s repertoire. We listen a lot to the market, we do research and studies to bring data and clarity to the needs. After three solid parenting studies, we realized that a family-friendly work environment is a space in which policies, processes and people go hand in handand it is necessary to create a market solution that takes into account this triad (which is the basis of the Filhos Parenting Programs in the Curriculum).
The impact of Covid-19
The pandemic has been a watershed in our business and has been a wake-up call for many companies to the need to invest in the parenting agenda. The ‘walls’ (which never existed) between ‘personal life’ and ‘professional life’ collapsed and it became even clearer that it was necessary to take care of the emotional health of employees for greater levels of involvement at work.
Our performance began to have an organic impact among companies interested in avoiding burnt parental in times of isolation, without a support network, and this has expanded and grows in all subsequent moments (with the return to work in the presence, the implementation of hybrid jobs and the structural changes of post-pandemic enterprises). All this restructuring movement in the way of seeing work makes the support of a consultancy like ours increasingly necessary.
How does this targeting work?
Our work is aimed at companies. They bring our content and training to their employees, most of whom are fathers and mothers (or other parenting figures), leaders, the parenting management team, and the Human Resources area. On the other hand, we dialogue with more than 80 thousand people who access our content for free social networks and your own podcast channel (sponsored by brands that support the cause). Hence, our philosophy also expands from the door to the outside.
Also, we have the campaign #Children in the curriculum, with the aim of raising awareness and involving society in the deconstruction of thoughts on Filhos and Carreira. Once a year, we invite fathers, mothers, and companies to proudly include their children in their curriculum and corporate DNA.
We started in October 2021, declaring this value on LinkedIn and encouraging it to spread on a corporate social network. The strategy was designed to encourage companies to include corporate parenting programs to support the agenda throughout the year. The campaign has seen the participation of over 20 organizations that are committed to amplifying the message internally and across networks and has had more than 40,000 interactions with the hashtag.
Positive impacts for all
We have noticed, in these 4 years, a change and a growing interest in relation to the parenting agenda. The pandemic has affected work relationships and with this the subject children and family became part of the routine of companies.
Talking about this issue is a journey of no return, which generates positive impacts for everyone: children, fathers, mothers, companies, society. The maturity of companies has changed a lot. There are those who initiate dialogue by raising awareness on commemorative dates. Others are ready to completely review their policies and benefits in order to support the parenting agenda throughout the year.
For each of these profiles, we have workable solutions through our content, knowledge paths, monthly conversation circles, among many others. So I feel that those who come to us have already gone through an internal phase of understanding and welcoming in the company of this need and of feeling the true desire to change.
Gradually the changes happen
We like to think that this is a growing problem every day and we believe the trend is that, in the future, we no longer need to defend that children are power and not a barrier in people’s lives. Changes are happening not at the speed we would like, but it is necessary to highlight the good practices and initiatives that are already taking place in some companies.
An example is the growth we have had in seeking action for fathers, and the desire of men to actively participate in the lives of their children. Another important measure is to observe the increase in the number of companies adopting universal parental leave (the same for fathers and mothers), as a way to establish greater gender equity. This is a measure that can greatly change the reality of the labor market. Therefore, Filhos no Currículo continues with its mission to raise awareness and awaken everyone on this issue “.
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Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
