How the Oriflame brand name is actually translated – a story that makes sense!

When building a brand, one of the most important steps is coming up with a name. After all, as you name the ship, it will float. The brand name should be bright, catchy, catchy and easy to remember. Being heard is important.

We live surrounded by many brands, many of which have long since become household names. Meanwhile, most of them have very interesting stories, and as a rule, brand names have deep meanings in translation.

So, the Swedish-Swiss company Oriflame was named after the royal battle banner of medieval France – Oriflame. This word comes from the Latin aurea flamma and translates as “golden flame”. Beautiful, isn’t it?

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