The decision comes after criticism of the brand’s Spring/Summer 2023 campaign; brand is asking for compensation of 134 million reais
the French brand Balenciaga is suing the company responsible for creating a campaign that associated the brand with pedophilia🇧🇷 The brand has recently suffered a wave of criticism for the images of the Spring / Summer 2023 campaign, which were removed out of thin air.
Records showed children holding backpacks shaped like teddy bears, which used black leather straps with silver studs.
In another image, Internet users highlighted that a handbag from the brand’s collaboration with adidas was photographed under documents with a decision of the US Supreme Court United States on child pornography.
the brand “Balenciaga” just had an uh….. interesting… photoshoot for their new products recently which included a deliberately ill-concealed court document on “virtual child pornography”
normal stuff pic.twitter.com/zjMN5WhZ0s
— shoe (@shoe0nhead) November 21, 2022
According to documents obtained by the American magazine The Hollywood Reporterthe luxury brand is seeking compensation of U$S 25 million – approximately R$ 134 million at current exchange rates – from North Siximage manager.
Balenciaga highlighted the image showing the extract from the Supreme Court’s decision, saying the North Six committed “unexplained acts and omissions.”
According to the brand, the production of the image took place in a “malicious or, at the very least, extraordinarily thoughtless” way, which allegedly led to a “false association” of Balenciaga with the “repugnant and deeply disturbing subject of the Court Decision” .
THE The Hollywood Reporter, North Six declined to comment on the case. A company representative, however, said the company had nothing to do with the campaign that involved children with teddy bears, did not contribute during the photo session, and did not participate in the finalization.
Balenciaga and the photographer who clicked the images demonstrated on Instagram
In a publication made in Instagram this Tuesday 28, Balenciaga commented on the images and clarified that the photos of the children and the bag come from different campaigns.
The brand speculated that the images of the children were responsible for “a poor choice” by Balenciaga. In the second campaign, however, the brand claimed that the objects chosen for the photo shoot were the responsibility of third parties, who confirmed in writing that the documents were fake office items.
“It turned out that these were real legal documents, possibly from the filming of a television series. The inclusion of these deprecated documents was the result of irresponsible negligence for which Balenciaga has filed a complaint,” he wrote. the fashion house.
Ultimately, the company advocated an end to child sexual abuse and apologized. “Balenciaga reiterates its sincerest apologies for the offenses we have caused and extends its apologies to its talents and partners,” he said.
The photographer Gabriel Galimberti, who clicked on the campaign photos, also spoke on Instagram. According to Gabriele, she has received several hate messages from the backlash of the records.
As a photographer, he clarified that he could not comment on Balenciaga’s choices, but stressed that he did not have the right to choose “the models, the products or their combinations”.
“It is normal, in a commercial photography session, that the direction of the campaign and the choice of exhibits are not in the hands of the photographer,” he wrote.
For him, people prone to pedophilia have access to images that are different from his own. “Charges like these aim at the wrong targets and distract people from real problems and criminals,” he said.
Finally, Gabriele specified that he had no connection with the photo that showed the excerpt from the Supreme Court ruling on pedophilia.
Kim Kardashian says she’s reevaluating her relationship with Balenciaga
After the backlash, the influencer Kim Kardashian he expressed himself saying that he will reevaluate the relationship with the brand. She, who is a brand ambassador and mother of 4, said she felt “shocked by these disturbing images”.
“I’ve been silent these past few days, not because I’m not disgusted and outraged by Balenciaga’s recent campaigns, but because I wanted an opportunity to speak with their team to see first-hand how this could have happened,” the influencer tweeted. to the last post Sunday, 27.
As for my future with Balenciaga, I’m currently reevaluating my relationship with the brand, based on their willingness to accept responsibility for something that should never have happened in the first place – and the actions I hope to see them take to protect their children. .
—Kim Kardashian (@KimKardashian) November 28, 2022
*Intern under the supervision of Charlise de Morais
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Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
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