Viva Magenta is a pink shade with hints of purple described as “bold, fearless and full of vigor”
A hot pink called Viva Magenta, reminiscent of blush, was named Pantone’s Color of the Year 2023.
Described by the brand as “an unconventional red for an unconventional time”, the Long live Magenta 18-1750 It is a pink color with purplish undertones that belongs to the reddish color family.
“It’s assertive, but not aggressive—we call it a punch in a velvet glove,” said Laurie Pressman, vice president of the Pantone Color Institute.
“It’s a bold and fearless red shade that vibrates with vigor and vigour,” Pressman tells Dezeen. “Their exuberance fosters optimism and joy.”
Pantone’s trend forecasting research department, the Pantone Color Institute, selects the color each year. He said this year’s color choice reflected the “rebellious” spirit of the era and the renewed interest in experimentation and creativity in the wake of the coronavirus pandemic.
“Bold, vibrant and inclusive of all, Pantone 18-1750 Viva Magenta welcomes one and all with the same rebellious spirit,” the brand said.
“Powerful and potent, it’s a vibrant red that encourages experimentation and limitless self-expression; an electrifying, boundless tone that’s manifestly ‘out there’ and makes a stunning statement.”
According to research from the Pantone Color Institute, magenta pinks are already popular among the fashion and beauty community. She hopes the decorating and interiors world follows suit.
“It’s a great color for reflecting light, which gives it a great, glamorous look,” said Jane Boddy, trend analyst and member of the Pantone Color Institute. “It’s so flattering on all skin tones and all genders.”
“Traditionally, you’d think of this as a lip or cheek color, whereas now we see it as a solid eye color in a paint stroke,” Boddy added.
While Viva Magenta is part of the red family, Pressman said the color isn’t as predictable or “aggressive” as traditional reds, thanks to its pinkish hue. Red traditionally has connotations of anger and danger.
“When you think red, that’s not what you’re thinking about,” she said. “You’re thinking more of a true red, a classic red or orangey red—not exactly those rosy red tones.”
According to Boddy, while hot pink is relevant to today’s society, the color is still rooted in nature, where it can be found in tropical flowers and insects.
“One of the biggest inspirations behind it was also the natural world. You can imagine that kind of color in the natural world and it has a slightly exotic feel to it,” Boddy said.
It’s not the first time Pantone has chosen pink as its color of the year. For 2016, the color company went with a decidedly lighter pastel pink with pink undertones called rose quartz next to Serenity, a soothing blue tone. Last year the choice fell on Very Peri, a lilac shade.
*Via Dezeen
🇧🇷The best content in your email for free. Choose your favorite Terra newsletter. Click here!
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
