Pantone has chosen Viva Magenta as its color of the year. Find out why and get inspired!
If you like trends, it’s time to activate the alert! As usual, Pantone, the world’s leading color company, has chosen the tone that promises to stand out in 2023 in the universe of decoration, fashion and many other segments, including those for children. meet the Long live Magenta (PANTONE 18-1750)🇧🇷
The choice is made by a global team of company experts, who filter the news around the world. “Anything and all the things that happen in our culture throughout the year it can influence our decisions,” said Laurie Pressman, vice president of the Pantone Color Institute, in a statement.
Viva Magenta descends from the family of red tones and, according to the company, comes to express a new vigor: “vibrates with strength and energy. It is a color rooted in nature, courageous and fearless, whose exuberance inspires celebration, joy and optimism”.
The nuance was inspired by the red pigment extracted from the cochineal insect, one of the most precious natural dyes in the world. “Viva Magenta reconnects us to the original matter, invoking the forces of nature, building and strengthening our inner selves,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
The emotional aspect of tonality has also been taken into consideration. After all, for the company, color is one of the most important communication tools that exist, the first thing we see and the first symbol with which we connect.” It is a visual language that everyone understands, a message that crosses all genres and generations. We want to make sure that the color we choose reflects what is happening in our global culture at a specific moment.” explains Laurie.
Let yourself be inspired to use Viva Magenta in your baby’s layette!
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Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
