Travelers forego streaming and meals to travel

Research reveals that travelers are willing to give up several services to pay for their trip

Tourism has suffered a lot with the lockdown caused by the Covid-19 pandemic. The travel industry has been hit almost lethally. Thousands of flights have been cancelled, airports closed and hundreds of planes have had to be parked due to restrictions imposed by governments to control the spread of the virus.

The routine has gradually returned to normal and the frequency of trips is already approaching pre-pandemic data.

“We see leisure travel relatively close to pre-Covid levels. People are making up for lost time and are being more careful about where they travel and how they spend their money as the world continues to reopen,” says Sheryl Pflaum, president of Collinson Americas.

Research shows the “sacrifices” of those who want to travel

Priority Pass, the Collinson owned-and-operated airport experience program, conducted a survey of its affiliates in which data from more than 3,700 passengers was collected.

The results were surprising and showed that despite the volatile economic backdrop and rising costs, 62% say they would rather spend less on retail purchases and 30% on meals, rather than cut back on their travel budgets.

Additionally, 26% of respondents are willing to cancel their gym membership, while 21% would unsubscribe from streaming services.

“Our latest survey is great news for the travel industry, suggesting that as a cost-of-living crisis looms in many parts of the world, travel expenses aren’t something people are willing to cut back on their own. budget. However, it also indicates that frequent flyers are leading the way in travel recovery – specific attention to their needs is critical across the entire travel ecosystem,” explains David Evans, co-CEO of Collinson.

“Access to airport lounges is critical to their confidence while traveling and they have a strong desire to see more benefits and loyalty rewards made available to them. This presents an opportunity for smart brands looking to better connect with consumers, whether through benefits and perks or truly engaging programs,” adds Evans.

Brazilians want to travel for pleasure

Another important fact to analyze is that people are more likely to travel for pleasure (45%) than for work (35%). When asked why they travel, nearly 30% said they want to travel to make memories with their families, while 18% said they want to travel with someone special.

But the biggest motivation is still to rest and relax, with over 55% of respondents listing these reasons in their top three reasons to travel.

Travelers who were frequent flyers expect to make 80% of their journeys before Covid-19, reinforcing the need to invest in the comfort and well-being of passengers at airports so that they can once again become peaceful environments and refuge from the air chaos.

When it comes to travel confidence, associates reveal that access to VIP areas and airport lounges is very important, second only to mandatory vaccines.

Another curious fact is that people are more willing to pay for premium travel experiences, such as a seat upgrade (43%) or a direct flight (39%). The survey revealed that contactless, contactless and self-service services are also becoming increasingly popular, with nearly half (47%) saying they would pay for contactless services or use a self-service bag drop service rather than wait to be served at the counter.

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Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.