Italian film director Luca Guadagnino and production designer Stefano Baisi have partnered with Spanish homeware brand Zara Home to launch a major new collection of furniture, lighting, decorative objects, and apparel.
The line, titled Atlas of Desire, comprises more than 200 individual pieces ranging from sofas, tables, and lighting to tableware, rugs, mirrors, scented candles, and clothing. The project marks the first time that Guadagnino and Baisi have translated their cinematic creative universe directly into personal living spaces.
The BAISI GUADAGNINO for Zara Home collection will launch globally on September 26, 2026, through Zara Home and Zara online platforms as well as in selected physical retail stores. The release will be accompanied by a dedicated pop-up exhibition on September 26 and 27 in Milan during Milan Fashion Week.
Film aesthetics in interior design
Guadagnino and Baisi approached the design of the collection in the same manner they approach a film set, treating no object in a room as accidental. In their concept, a chair, a lamp, a table, or even the color of a wall serves an active role in defining the overall atmosphere of a home.
Guadagnino is an Italian filmmaker and producer who achieved international prominence with films such as Call Me by Your Name, Suspiria, and Challengers, works known for their emphasis on interior design and visual atmosphere. Baisi is an Italian architect and production designer who regularly works alongside Guadagnino to create the immersive environments seen in his films.
The Atlas of Desire range conceives the home as a personal composition crafted from light, shadow, texture, and color. Rather than remaining locked into a single historical style, the aesthetic draws inspiration from multiple iconic design movements across the twentieth century.
Design influences and named items
The collection combines the geometric structures of the Viennese Secession, the sweeping curves of French Art Deco, the warmth of Brazilian Modernism, and the sensuality of Italian Radical Design. The resulting furniture and accessories feature bold sculptural forms that curve and swell, designed to embrace a space rather than simply occupy it.
The Viennese Secession was an art movement formed in Austria in 1897 that introduced geometric patterns into design, while French Art Deco gained global fame in the 1920s for its curvilinear luxury. Brazilian Modernism developed in the mid-twentieth century around rich native woods and organic silhouettes, and Italian Radical Design emerged in the late 1960s to challenge traditional functionalism with expressive, sculptural furniture.
Alongside large statement furniture such as sofas, armchairs, and tables, the range includes practical home items such as mirrors, carpets, serving pieces, and scented candles. Each object in the line carries its own distinct name, including PURKERSDORF, NAPE, OPHIUCHI, BLINKING, and SACRED SPRING, highlighting the narrative quality of the collection.
Imagery released for the collection emphasizes deep color palettes, warm wood finishes, rounded armchairs, prominent textiles, and lighting fixtures that function as sculptures. The overall presentation creates a theatrical setting designed to feel lived-in and welcoming rather than strictly formal.
Ready to wear clothing and Milan launch
Beyond home interiors, the collaboration extends into a ready-to-wear fashion collection that moves away from traditional distinctions between menswear and womenswear. Traditional men's suits serve as the starting point for relaxed fits and generous proportions made with tweed and wool fresco fabrics, paired alongside minimal, sculptural dresses.
Zara Home is the interior decor division of Spanish retail group Inditex, founded in 2003 to market home textiles, furniture, and decor worldwide. Inditex, which also operates the core Zara apparel brand, frequently partners with international architects and designers on specialized retail projects.
The collaboration treats interior design as a medium for personal self-expression, where every choice from an armchair to wall color forms part of the resident's individual narrative. The line will debut publicly at La Pelota, a historic venue in the Brera district of Milan often used for high-profile fashion week events, before going on sale globally.
