Tim Burton’s Wednesday is the most watched series of 2022

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Netflix’s “Wednesday,” directed by Tim Burton, has overtaken HBO’s “House of the Dragon” as the most-watched show of 2022. This is reported by Deadline, citing a study by Samba TV.

The company concluded that most of the series attract viewers only in the first 15 days after the release. In the 51 days after the release, 15 shows out of 20 won 75% of the audience from the total number of views. The show “Wednesday” was an exception.

In 15 days, the project attracted 66% of the views of the total. Then, for a long time, he maintained the level of views and even increased it. According to Samba TV, this is due to the series going viral on social media.

Engaging the younger generation can be the key to building a long-term viewership. In addition to Wednesday and House of the Dragon, Monster: The Jeffrey Dahmer Story and The Spectator were some of the most viewed premieres of the year in their first 15 days of release, the company said in a report.

Previously, the sports giant Adidas made the main star of the new Tim Burton series “Wednesday” Jenna Ortega a global ambassador. Representatives of the brand noted that they are united with the young artist by a common desire to develop the culture of the younger generation. Jenna became the face of a completely new division of the corporation, which was called Adidas Sportswear.