Netflix, its endless catalog, long evenings with the remote control to find a movie or series to watch… To overcome this problem, the platform offers a feature called “Surprise Me” from 2021.
This button, which appeared below the profile, allowed the subscriber to start a random program. Finally, it is not a coincidence that Netflix was based on the algorithm and the taste of the user to offer him a customized title. If you haven’t used this feature, you’re definitely not alone.
as explained The Wall Street Journal, the platform chose to make this tab disappear overnight without actually communicating about it. Reason ? Subscribers did not use it.
According to a Netflix spokesperson, users log into their account with only an idea to watch a program and are not really looking for an accompaniment.
If the American giant continues to develop tools to encourage its viewers to consume more products, it can rely on its famous algorithm to bring titles according to their tastes and the best movies/series to let you know which ones are the most watched. .
By developing its offering, changing its strategy and getting a foothold in the gaming world, Netflix is trying to stay in the game despite some setbacks in recent months.
Source: Allocine
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
