6 out of 10 online SMEs are run by women

67% of women entrepreneurs are already dedicated exclusively to their business, according to research

According to the Elas no E-commerce survey conducted by the e-commerce platform Nuvemshop with its shopkeeper base in Brazil, 67% of the women interviewed are already dedicated exclusively to their digital business and just over half (53%) are feel more challenged and fulfilled in their career when they engage online.

According to the company, about 6 out of 10 small and medium-sized virtual stores in the country are already run by women.

Also according to the survey, the benefits of entrepreneurship in e-commerce for them are different: 33% say they get an increase in monthly income; 31% have more time to devote to personal activities; and 20% are able to take better care of their mental and physical health.

“The Elas no E-commerce survey was developed with the aim of understanding the profile of female entrepreneurship in online commerce. We already knew the importance of women in the sector, but we wanted to go deeper, understand their motivations and challenges”, comments Mylena Gama, senior manager of communication and brand at Nuvemshop.

The beginning through a social network

One such successful entrepreneur is Camila Lopes, who is part of the Nuvemshop influencer group and owns Blacklist, which sells accessories across the country.

“I learned how to make my own necklaces that caught the attention of my inner circle. At the beginning I only sold on Instagram and I had to open an e-commerce to be able to satisfy the great demand. In 2020 I started creating thematic collections of my products and the strategy made my business sell even more”, says the entrepreneur.

Another example is Aline Djanikian, partner of Macchi, an online jewelry store specializing in wedding rings. Over 80 years ago, her family owned a traditional jewelry store and Aline became a partner in the company’s rebranding with the aim of digitizing the business that had not yet entered the digital environment.

“When I first started in the business, I noticed that most brands were selling wedding rings in the heteronormative pattern. Thus Macchi was born with the intention of offering modern and genderless products, using an inclusive language in communication”, comments Aline.

Women bet on online entrepreneurship

The cases of Camila and Aline are examples of why women have sought out entrepreneurship online: 60% wanted to expand their business to leverage their sales. Furthermore, 43% sought more autonomy and freedom; and 38% have sought to create alternative sources of income.

The segment in which entrepreneurs operate is the second most popular among online small and medium business owners in the country, Accessories (12%). Fashion and Apparel lead the popularity ranking among the segments with 40% and Crafts (10%) round out the top three list in third position.

While 33% feel financially contemplated earning a higher monthly income, 40% of respondents highlighted that a lack of working capital to invest in their business is one of the main challenges they face when embarking.

And again: 63% intend to deepen e-commerce strategies and 40% want to expand their dissemination channels, mainly on social networks.

“Using social networking as a sales tool is a powerful strategy for online entrepreneurs. Entrepreneurs are increasingly becoming digital influencers to promote their brand and, surely, this is a trend that will remain high also in 2023”, says Mylena. “The creation of online content allows for a greater connection with the public, generates engagement and, consequently, an increase in sales”.

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Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.