Following the announcement of a reduced price offer by Disney + in advertising, one of the leaders of Netflix sheds light on the future plans of the platform.
Advertising on streaming platforms? A few have already passed, especially on the other side of the Atlantic. HBO Max, Peacock, Hulu, Paramount + … all offer discounted prices, provided you agree to several ad tabs on the interface. This option has a name: AVoD, with ad-supported video on demand.
Recently, Disney + took over this process. The goal is simple: to attract even more subscribers at a reasonable price. The offer will go into effect in the United States by the end of 2022 and internationally by 2023.
What about the king of streaming, Netflix? At the moment, this is not relevant, but the platform’s CFO Spender Neumann does not close the door: “We do not have anti-advertising policies, to be honest.He explains In quotation marks By IndieWire. We are focused on maximizing long-term revenue, big profits and want to do that by providing the best experience for our members.”
He goes on to add more nuances: “If at some point we consider that we have a card to play in this field, then why not. But this is not in our plans now. Never said never … others play, so it is impossible to ignore it, but it makes no sense to us.”
While Netflix still ranks first in the world of streaming, the platform has recorded Its lowest rate New subscriber from 2015 to the first quarter of 2022. And for good reason, 2.5 million new members were registered, as well as 4 million in 2021, over the same period. In total, Netflix has nearly 222 million subscribers worldwide.
Source: allocine
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
