Just Riadh: Who is the star influencer starring in Under the Stars?

Just Riadh: Who is the star influencer starring in Under the Stars?

Before that it was known as Just Riadh, or Riadh. It was under his full name, Riadh Belaïche, that he made his big film debut. Before it was about to conquer the big screen, the latter first exploded on social networks.

He was born on July 3, 1998 in Algeria, at the age of 8 he came to France with his family and dreamed of becoming a football player. As a teenager, he likes to entertain others and posts funny videos on the Internet under the pseudonym “riadhtheone”. In 2017, she was featured in a collaboration with Said Bengriche and Paul Darbo for a short film. Said and Paul: People on Twitter. As soon as his bachelor’s degree is in his pocket, he starts studying BTS merchandising on the job, but quickly decides to devote himself fully to his videos, which are very successful on Instagram.

Now with 4.5 million followers on the social network, Riadh will receive the magazine’s “Influencer of the Year” prize in 2022. strategies. If he is touched by this recognition, he regrets the label of influence in which he does not recognize himself. “I wanted them to say ‘content creator’, not influencer. It’s not good to get an award with that word on it (laughs)”he jokes GQ lines. “Influencer, it doesn’t mean anything. It’s not just scammers with promo codes. Some media put the squeeze and the boy from Marseille in the same bag. Even if I don’t suffer for this distinction, I did. Suffer for this ignorance.”

Appeared in music videos for The Sopranos (Coach) and Vezhdene (coconutHe will meet his opponents in a documentary in 2021 I don’t like Just Riadh on BrutX, the Brut media platform.

Eager to try his hand at comedy, he auditioned for Hors Normes by Toledano and Nakache and enjoyed the exercise, even though he wasn’t cast: “I realized that this was exactly what I wanted to do, I have been casting for three years, waiting for a role, an offer to work on a project that I like, that I want. His wish is fulfilled. After participating in the comedy series 30 jours max and Validé and Stalk, he played his first major role in À la belle étoile, where he plays a pastry enthusiast who, despite a difficult childhood, dreams of becoming a champion in his discipline. The film is inspired by the journey of Yezid Ichemrahen, the 2014 World Champion of Frozen Desserts.

For Riyad, the transition from a content creator where he controls everything to an actor was a real challenge that pushed him out of his comfort zone: “This time I was forced, I was given the opportunity to lead, trust and rely on a large team (direction, production, management, etc.). Suddenly I became a small link of the “big channel”. This is what I liked most about the experience: together composition, therefore cinema It’s magical to me.

Source: Allocine

You may also like