The tool designed for entrepreneurs helps you reach and engage your Instagram audience
Instagram has more than a billion active users worldwide and, in the last month of 2022, surpassed Whatsapp in the ranking of social networks where Brazilians spend the most time. Furthermore, the platform is consolidating itself as an important social commerce channel, i.e. digital commerce carried out on social networks. Proof of this is that in 2022, 61% of Brazilian consumers searched Instagram for information about a product or service before making a purchase, as evidenced by the Consumer Trends 2023 report.
Adapting to new forms of consumption is essential for the success of any social network activity, whether it is the sale of products or services or a personal brand, as the market for digital content creators has also strengthened in Brazil. Over the past year, Instagram has continued to be the top network for influencers, being the platform with the biggest business opportunity for over 75% of respondents in the 2022 Creators and Business survey.
But how to sell on Instagram effectively and profitably?
To help those looking to leverage their business with Instagram, the Land Enterprises, Terra’s digital solutions platform for companies and entrepreneurs, has just included in its solutions portfolio a social media management tool. Developed on the basis of the “self-service” concept, it aims to facilitate the production of digital content with intelligence and planning for those who want to invest in a digital presence.
Check out a guide below with tips and insights to start selling more on Instagram from social media management:
1. HOW TO CREATE A BUSINESS ACCOUNT ON INSTAGRAM?
Having a company profile is the first step in professionalizing the image of the brand or company on the social network. To use this feature and create a new account or turn your existing profile into a business account, go to the top right corner of Instagram, click on “Settings” and then on “Change account type”. From there, just choose between the business account or digital content producer options.
2. WHAT TO PUT IN THE INSTAGRAM BIO?
Popularly called “Bio”, the biography is a resource that allows you to describe the activity in a few characters, so it is ideal to favor clear and objective language, without forgetting to disclose the main contact or service channels, such as the website, e-mail or direct link to Whatsapp. Here the rule of “less is more” applies: the easier it is for consumers to find the information they are looking for, the greater the chances that they will have a positive experience with the brand and complete a purchase.
3. CENTRALIZE EVERYTHING IN ONE PLACE AND OPTIMIZE YOUR TIME
The great advantage of investing in social media management is, without a doubt, optimizing your time and gaining productivity and more assertiveness. Terra Empresas’ social media management tool provides solutions designed to help leverage digital sales in a practical, intuitive and bureaucratic way.
In it, it is possible to create personalized content, plan posts, assemble a publication schedule, analyze results and increase business, centralizing all social networks in the same interface, without leaving the platform. In just a few clicks, for example, a professional Instagram account can be integrated. Check out all the plans available for the subscription and start step by step to manage social networks professionally.
4. CREATE, SCHEDULE AND FOLLOW FEEDS, CAROUSEL, STORIES, VIDEOS AND REEL RESULTS
Betting on a social media management tool allows, for example, a strategic insight into the performance of corporate content on Instagram. This is because, through the platform, it is possible to create posts for all aspects of Instagram, based on what the profile audience likes at the moment. The tool provides a calendar of posts to organize your production and approval flow, as well as allowing you to schedule content in advance, which frees up time to grow other areas of the business as well.
The contents can be created individually for each network or replicated, but without neglecting the particularities of each format, so the audience always has the best content.
Once published, it is possible to monitor the progress of the contents in real time, with graphs and reports in accessible language. Therefore, changing the strategy when needed ends up being easy and makes the brand deliver content that makes sense to followers, increasing reach, engagement, and sales chances.
5. QUALITY PHOTOS ARE ESSENTIAL FOR ENGAGEMENT AND HELPS SELL
Even with several content transformations since its creation in 2010, Instagram remains a mostly visual network, meaning image quality is a priority for the platform’s algorithm.
When promoting business products, paying attention to photos is essential. To facilitate this process, the social network management tool offered by Terra Empresas has a Bank image which can help in the creation of the content that will be published.
Also, there are professionally designed post templates that allow for customization, which helps when thinking about more creative formats and bringing solutions developed by expert creators, providing more appeal when showcasing products.
6. ATTRACTIVE SUBTITLES GET ATTENTION ON INSTAGRAM
In addition to the image, the caption is also a point of attention when producing content. Clear and accessible language, so that the audience understands the message clearly and objectively, are good suggestions to help think about the text. Establishing a conversation with the audience that reaches out to the brand and extending the conversation beyond selling products keeps people wanting to follow day-to-day business and interactions happen organically.
Leverage the content performance data available in the social media management tool to gain insights into how best to approach your audience, including in captions. In a simple way it is possible to analyze which subject or product had a better receptivity or which hashtag helped in the rendering of certain contents.
7. ENGAGE WITH YOUR BRAND COMMUNITY
One of the benefits of social networks is that they bring consumers and brands closer together, so the closer this relationship is, the better the business results will be. In a simple way, it is possible to create mechanisms for the public to have an increasingly emotional relationship with the brand’s content.
Create unique hashtags that the community can use when mentioning your brand, for example. Another tip is to use the tools available in Stories to keep your followers entertained. Answering questions with the question box, for example, can be one of the brand’s weekly contents and, therefore, it is possible to understand the suffering of the public that accompanies the business.
8. VALUE FOLLOWERS
Just as important as building a follower base is maintaining and strengthening the trust relationship between your audience and your brand. Therefore, in addition to thinking about actions for new customers, always try to include followers who already follow the brand in sales or advertising actions. One way to do this is to offer exclusive coupons or discounts for those who interact with content on Instagram, for example.
9. INSTAGRAM ADS: THE EASIEST WAY TO REACH AND TALK TO YOUR TARGET AUDIENCE
There is nothing worse than wasting time, money and not having an impact on the audience that has the most to do with the business. Therefore, when it comes to promoting content, having a social media management tool is essential for assertive and cost-effective action. With the Ads module of the Terra Empresas tool it is possible to determine the reference target, choose the duration of the campaigns, the budget to be used and monitor everything in real time, without leaving the platform. Check out the plans available to boost your content and reach more customers.
10. SELLING: MAKE INSTAGRAM AN ATTRACTIVE SHOWCASE
For commercial accounts, Instagram provides the functionality to tag products with prices and hyperlinks that lead to the brand’s virtual store. In addition to allowing the creation of a digital catalog available to anyone who clicks on marked items, this tool also allows quick access to basic details, such as stock availability.
Being quick to get back to customers is essential for a sale to go smoothly, so always choose to communicate objectively, providing the information your audience needs to know. Making the customer migrate to another service channel or having to send a message to obtain information on the value of a product, for example, is not acting in a competitive way, but rather running the risk that he gives up on the purchase.
BEYOND INSTAGRAM
In addition to Instagram, Terra Empresas’ social media management tool with tailor-made solutions offers options and integrations to facilitate the production of content on the main digital media: Facebook, Twitter, Linkedin, Pinterest, among others. Furthermore, with the aim of making digital marketing accessible to all types of businesses, the platform has other tools to improve the digital presence.
Discover all the digital solutions of Terra Empresas to leverage your business in 2023.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
