Terra Empresa’s social media management tool helps boost the sales of your business
The popular saying “He who cannot be seen cannot remember” translates in a very simple way the relevance that the digital market has in the Brazilian entrepreneurial scenario. According to the Global Consumer Survey, released last year, Brazil is where influencers are the most relevant people for the buying decision.
The 2022 edition of the Creators and Business survey also helps map the digital marketing and social media landscape in the country. According to the survey, the formalization of digital activity is evolving and influencers are also part of the more than 14 million Brazilian micro-entrepreneurs.
Investing in a digital presence is essential, both for those who have their own business and want to leverage their sales of products and services and for those who want to be seen by other brands, create their own digital community and become an influencer in 2023. Content management can be a challenge both in terms of organization and volume and in optimizing strategies to obtain more relevant results for those who are not familiar with digital marketing.
WHAT IS DIGITAL MARKETING?
With the consolidation of digital media as a communication tool between brands and customers, it was necessary to rethink and update the marketing strategies used until then. The emergence of social networks has changed the way of producing and thinking about digital content, as, through these platforms, people have begun to actively interact with content and brands. Furthermore, new professional figures have emerged on the market who have become influential and have an active voice in these relationships. Digital marketing emerges as an evolution of marketing, focusing on the collection and analysis of data to understand and then improve communication, bringing brands and consumers together assertively, promoting products and services more strategically.
Furthermore, the platforms themselves have their own policy for the distribution of content published by the profiles on them. Therefore, understanding the algorithms of each of these platforms and knowing how to devise the strategy to optimize the reach of the content produced is one of the main topics of digital marketing.
DIGITAL MARKETING STRATEGIES
If in traditional media, such as TV and radio, the consumer receives information passively, i.e. through unilateral communication, without being able to interact immediately with the brand, in social networks he begins to choose how to interact with the content, from the moment it is hit . Therefore, managing content for social media is one of the main pillars of an effective digital marketing strategy. The use of tools allows you to manage presence on the platforms, collect data to work with planning and optimize times and costs.
Thinking of helping entrepreneurs and anyone who wants to gain a digital presence in an accessible and practical way, improving results and generating value, the Land EnterprisesTerra’s digital service platform for businesses and entrepreneurs, has just expanded its portfolio of solutions and now offers a social media management tool to save time and centralize digital media management in one place.
To understand how this solution can help the routine of creating and publishing content on social media and structuring the company’s digital marketing plan, converting results into sales, we list some features of the new Terra Empresas tool:
1. SHIPMENT PLANNING AND MANAGEMENT
The new service was developed considering the concept of “self-service”, ie favoring practicality and autonomy. On a single platform, accessible from anywhere, it is possible to centralize all the social media profiles in which the company is present.
The creation of posts can be done in a personalized way, modifying texts and photos that can be chosen from an image bank, which helps in the production of more professional contents, with greater possibilities of involvement.
However, one of the most important resources for facilitating the publishing routine is the publishing scheduler. You can set a schedule and schedule the ideal frequency of posts based on content performance, bringing more agility and productivity to your day-to-day life. In the case of Instagram, for example, posts such as Feed, Carousel, Stories and Reels can be programmed and also rely on the help of intelligence data that indicate which content can be more assertive for the public, based on consumption history. the profile, all designed to increase the engagement of followers and generate better results.
2. INTERACTIONS WITH FOLLOWERS AND CUSTOMERS
The agility in answering questions, handling any complaints and staying in contact with the customer are points of extreme importance for the qualification of a company and the reputation of a brand.
Terra Empresas’ social media management tool allows you to carry out all interactions with your followers directly on the platform. All messages are centralized and you can reply to both your Facebook Inbox, Instagram Directs and Google Reviews on the same screen. Thus, the possibility of losing a sale due to a lack of return can be reduced.
3. ASSERTIVITY TO IMPACT THE PUBLIC
Thinking of making everything even simpler and without bureaucracy, but in such a way that it concretely helps consolidate the digital presence, the platform also includes the Ads module, which allows you to intelligently program the enhancement of posts on both Facebook and Instagram.
In just a few clicks and without the need for advanced marketing management or media planning knowledge, the platform itself brings data-driven recommendations so that the content impacts the right audience. With this, the return on the amounts invested in a campaign tends to improve as well.
4. COMPETITIVE REPORTS AND ANALYSIS
The reports are composed of graphs and the main social network metrics, such as: reach, engagement, interactions, number of followers and views, among others. This way you can discover the best formats, days and times to post based on the analysis of the interaction with your followers. Furthermore, with the detail of the posts, it is possible to understand the scope of each content posted, analyze the peaks of views and the best performances by carrying out periodic analyzes.
It is also possible to monitor competitors, as the platform provides a line graph that allows you to monitor up to five competitors, showing the growth of their follower base on the social network, in relation to the growth of users. The graph accounts for the balance of daily followers, showing peaks and valleys of gain and loss of followers, comparatively.
COMPLETE DIGITAL MARKETING SOLUTION
A social media management tool It is available with subscription plans starting from R$7.90 for the first month and it is possible to customize the product according to the needs of the company. It is worth learning about the solutions and investing in more modern forms of digital management to gain time and competitiveness on the market.
In addition to managing social networks, Terra Empresas also helps with solutions in other aspects of digital, ranging from creating a website from scratch and having a professional email to making sales in e-commerce, for example.
See 3 more platform solutions to help those who want to start digitally:
Having a personalized email brings more credibility to your customer contact. With the ease of Terra Empresas, emails are protected with encryption and anti-spam, which ensures greater security in the exchange of messages. With 20GB of space available in your main inbox, it’s also multi-device, meaning you can access it from your computer or mobile phone.
2. Build and manage a website or online store
In just a few steps you can create your business website, with a custom domain and secure, responsive hosting. More than 30 page templates are available and all include integration with contact applications like Whatsapp and search engine optimization so that the business page is visible on Google. A visit manager is also available to closely monitor the flow of site visits, measuring audience and business metrics.
Terra ADs is the advertising solution for Empresas to have their brand appear on Portal Terra, one of the leading news portals on the Internet. Without leaving the platform, it is possible to customize the advertising campaign, as well as determine the amount of the investment. The results can be monitored in real time.
All solutions from Land Enterprises have online technical support to help with questions and configurations.
Find out more about the solutions and structures of the Land Enterprises and learn how you can enhance your digital presence to leverage business in 2023.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
