Google Search now shows website icons, so-called favicons and website names on URLs, helping to differentiate web pages
OR Google it’s back to adding site icons, called favicons, to queries made on computers. This skin previously appeared in early 2020, but was removed and now appears to be back.
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Just above each site’s URL, the user will begin to see the page name in an expanded size and a large icon on the left. In the old standard, this location only had the address, which could confuse people when it came to differentiating sites.

Sponsored Content appears bold above all else when this type of result is shown. The idea isn’t to make organic search stand out over paid content, after all, they need to generate a return for the customer.
Icons and site names in Google Search
Last October, Google Search for mobile got slightly larger favicons and site names. These two changes got some attention, but they were limited to Android and iOS. Now, this aspect finally comes to the web version on desktops.
This use of favicons in mobile search has forced developers to use higher resolution icons. Many still use the old square scheme, but the latest ones already offer circular images and with an optimized appearance.
The changed look of Google Search started being updated on Wednesday morning (8). The estimate is global and the gradual delivery to users over the next few days.
Gigante das Buscas has worked hard to optimize the search on PCs and mobile phones. An example is the introduction of multisearch, which allows you to search using images and complementary text to provide more context for the algorithm. OR barda natural conversational AI, is also another solution that can be introduced to improve the results presented to the user.
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Source: Terra

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