Facebook vice president Tom Allison said the social network is experiencing a moment of renewal, but that it is far from dead.
OR Facebook is more alive than ever and is undergoing a major transformation, but the social network is no longer that traditional meeting place to mix with an entertainment platform. This was stated by the vice president of Facebook, Tom Allison, in an article published on the official Facebook blog. Objective.
To bolster his view, the executive cites the platform’s strong start to the year, which it recently achieved Milestone of 2 billion daily active users. “Facebook is not dead or dying, on the contrary, it is alive and growing,” she pointed out.
People use @Facebook to connect with friends and family, but also to discover something new, like a fashion designer on the rise 👗 or a group for stargazers 💫 @tomalisonhead of Facebook, shares what he’s focusing on this year: artificial intelligence and creators.https://t.co/zveHW1SkdR pic.twitter.com/nQuWcAq5AC
— Meta Newsroom (@MetaNewsroom) March 7, 2023
According to Allison, the platform is no longer as focused on connecting people as before. That’s why Meta put so much effort into revamping the app, with the addition of short videos, more emphasis on personal profiles, and changes to the feed.
Another example cited by the executive is the case of the Brazilian influencer Bia Napolitano, who recently reached 800,000 followers with daily humorous content on the social network. Bia shares her creations on Facebook Reels instead of using Instagram, which is a really attention-grabbing move.
future of Facebook
The plan now is to develop AI-powered products and generate new revenue opportunities for creators. “People use Facebook not only to connect with friends and family, but also to engage with issues that matter to them,” Allison points out.
One of the ideas is to create more and more integration mechanisms to make it possible to consume content on multiple platforms, such as Instagram and WhatsApp. With audiences spread across so many services, the company is betting on reach as a differentiator for Facebook.
This story of link services is old and pointed out as one of the main problems of Meta, which ends up launching competing solutions with each other. When it bought Instagram, many pundits thought the platform would be integrated into Facebook, but that didn’t happen, and the photo service ended up winning in a battle for growth.
It remains to be seen whether the planned changes will deliver the expected result, which would return Facebook to its glory days of the last decade. Recently, the platform announced four new features for Reels. In mid-February it was the turn of launch of Community Chatsa feature that combines Facebook groups with WhatsApp communities in Messenger.
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Source: Terra
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