Why is it important to be a startup with sustainable options?

Why is it important to be a startup with sustainable options?


Entrepreneurs have to implement their disruptive ideas sensibly and sustainably, thus ensuring structured growth

*Nicolas Theodorakis is the founder and CEO of Noah




In recent months, mass layoffs have taken the innovation ecosystem by surprise. This is because startups and big tech, like iFood and the Objectiveit needed to prepare for an economic crisis, and as a result, it started announcing daily staff cuts.

To give you an idea, more than 24,151,000 employees were laid off in 91,000 technology companies around the world in the first 15 days of 2023, according to information provided by Layoffs.fyi, an online platform that indexes companies globally with employees in redundancy fund. That is, on average, 1,600 people lost their jobs every day.

Faced with this scenario, many could end up reflecting: is there the possibility that a startup will end up “saving” itself from this wave of layoffs? Is there a magic formula to avoid so many layoffs? The answer is yes! Just grow healthy and steadily. No wonder, in fact, that startups that have used investing sustainably in recent years remain steadfast and strong, regardless of this devastating scenario.

After all, instead of overreacting and burning all the money, these startups have chosen to invest in the qualification of their employees and, above all, in the adoption and development of new strategic and efficient technologies. All with a view to further expanding the performance of the sector.

Furthermore, we cannot fail to mention the startups bootstrapwhich has never received any form of investment and, despite this, has maintained a sustainable and solid business model, with greater control over expenses.

It is worth remembering that, right from the start, startups must grow in a structured and organized way, while the need to innovate can clash with various rules and regulations established by law. Therefore, entrepreneurs have to implement their disruptive ideas in a reasonable and sustainable way, thus ensuring structured growth and avoiding future problems due to lack of planning. Basically, this is the key to success in making your startup promising.

In summary, today requires greater care in the management of the financial activities of startups. So here’s the tip: Don’t take a step bigger than your leg. Focus on growing your team and build strategic relationships with renowned professionals. Only then, your business will continue to grow and gain space within the respective market.

Think about it!

Source: Terra

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