Pornhub receives more daily hits than Netflix or Amazon, driving its ad revenue to astronomical levels. This is the story of the biggest porn platform on the internet.
After seeing the first episodes of ‘Nacho’, seeing the most anticipated cameo of Nacho Vidal’s penis and knowing how Martiño Rivas and María de Nati filmed their sex scenes in ‘Nacho’ to play porn stars, now Netflix premieres the documentary ‘To the Bottom: The Story of Pornhub’, about the largest porn platform on the Internet. It is directed by Suzanne Hillinger, one of those responsible for ‘Totally under control’, a title that alludes to the declarations of the Donald Trump government before the first cases of covid-19 in March 2020. “We knew that there was going to be an integrated hearing for people who use Pornhub on a regular basis, whether they admit it or not. Or people who are just curious,” Hillinger explains.
Through interviews with actors, actresses, activists and former employees, the Netflix documentary addresses the successes and scandals of Pornhub. The film analyzes the matter from a more business and technological point of view than an ethical one, despite the fact that for years Pornhub has been accused of promoting human trafficking and child abuse (The New York Times has published several articles, the result of years of research on the matter). In fact, it begins by talking about the corporate framework to which it belongs, as part of MindGeek, a company registered in Luxembourg with its offices in Montreal. The premise is that Pornhub is a success story among the big technology companies. Not in vain, receives more daily hits than Netflix or Amazon, driving its ad revenue to astronomical levels. Much of the documentary revolves around working in his neat glass-enclosed offices around data, search engine optimization and the algorithm. Nothing new under the sun in the race for the user. In this case, around a tremendously lucrative industry since its birth. First in silent film form, then in print in magazines and later on home video tapes and DVDs.
The great revolution came with the Internet. Do you remember that episode of ‘Friends’ in which Chandler and Joey could not turn off the television (or get up from the couch) because a technical failure had caused them to have free porn on their television? Free porn! It was the 90’s. The web opened its doors and Pornhub was born as a kind of supermarket where you can find everything, perfectly ordered by sections in an infinite world of free porn with sometimes paid links to some private content. Thus, the borders between the until then established industry around pornography and the creators of amateur content were blurred.
The publication of The New York Times article in 2020 caused companies such as Visa or MasterCard to suspend their participation with the platform. and up to 10 million videos were removed for being suspected of being non-consensual. It was then that the director thought of talking to those who voluntarily uploaded content. “The people who were really relying on Pornhub to pay their rent, keep a roof over their head, provide income, pay for kids or education or whatever, they were really financially vulnerable people and actually found it quite dangerous to be involved in the movie. “.
Source: Fotogramas

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.