PlayStation 5 is the most desired video game by Brazilians.  Why?

PlayStation 5 is the most desired video game by Brazilians. Why?


For the second year in a row, PS5 was chosen by the public at the Canaltech Award as the most desired video game console, beating Xbox by a large margin

PlayStation has been synonymous with video games in Brazil since the launch of Playstation 2 in the 2000s, when the brand strengthens and consolidates even without an official presence here. And proof of this is that, for the second consecutive year, the public has chosen the Playstation 5 as the most desired video game in the 6th Canaltech Award.



the console of sony dominated the awards garnering more than 95,000 votes out of the 133,299 registered in the Hottest Brand Category: Video Game Consoles. This means that PS5 was the most desired video game by almost 72% of voters. To get an idea of ​​what that means, Xbox, the top contender in the category, had just 29,000 votes, which is 22% of the voting public.

 

Why is the PS5 so successful?

If PlayStation 5 stocks were low in 2021 due to semiconductor crisis, in 2022 we have seen the gradual return of video games to store shelves. Another factor that strengthened the perception of the device in the eyes of the public was the various promotions practiced by retailers throughout the year: sometimes it could be found for just R$ 3,989 bundled with God of War: Ragnarok — BRL 500 less than the official suggested price of BRL 4,499.

Another factor that plays a lot in favor of Sony’s video game is its exclusive games. After the great reception of Forbidden Horizon West2022 was marked by one of the most anticipated releases of this first generation: God of War: Ragnarok. The continuation of the epic story of Kratos and his son Atreus shook the Internet, generated a huge hype and served as an “excuse” for many people to finally invest in the next generation console.

The debut of Granturismo 7which emerged as a love letter to motorsport and greatly satisfied fans of the genre, and re-releases, smaller and not necessarily exclusive titles, including The Last of Us, Part I, Uncharted: Legacy of Thieves Collection, Elden ring, Stray, It was AND Ghost thread: Tokyo.




Thaíla Azevedo, Social Media & Influencer Marketing Manager at PlayStation, receives Canaltech Award for Most Desired Game Console at 6th Canaltech Awards (Image: Ivo Meneghel Jr/Canaltech)

2022 was also the year that Sony decided to face Xbox Game Pass head on and new PS Plus categories made available. With the new Extra and Deluxe plans, players now have more benefits and more games, including classic PSP titles, Play station and PlayStation 2. Although the business model is slightly different from that offered by Microsoftthese new PS Plus modes have caught the attention of fans of the brand and those looking for an opportunity to chase a PlayStation 5 to call their own.

Finally, and as strange as it may seem, PlayStation’s investment in audiovisuals is another factor that may have contributed to the PlayStation 5 increasing its lead over the competition and being chosen as the most desired video game console in the world. 6th Canaltech Award. With the debut of unexplored film in theaters, the recent arrival of the adaptation of The Last of Us to HBO Max and the promise of future movies and series from Gran Turismo, Ghost of Tsushima, God of War, horizon AND Twisted metalSony ventured into entertainment to introduce these brands to new audiences by inviting them to come and play their video games.

To see all the winners of 6th Canaltech Awardjust log in to awards website.

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Source: Terra

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