Expert says there are steps to follow for those who want to earn money from web work
Brazil is the country where content creators exert the greatest influence on consumers, according to the Statista portal. About 45% of people said they have already purchased products promoted by them. The country has even begun to recognize the activity of “digital influencer” as a profession, duly registered in the Brazilian Classification of Occupations (CBO) at nº 2.534-10.
According to Marcelo Balerone, commercial and new business director of Squad Social Lab, pioneer of MarTech in Influencer Marketing, a survey released at the end of 2020 showed that there are more than 50 million influencers worldwide, with an annual turnover of over $100 billion.
“I only think of platforms like Instagram and YouTube. In Brazil, according to Nielsen, there are around 500,000 people,” she reports.
What are the characteristics of an influencer?
For Balerone, a professional influencer has some common characteristics, such as creativity, credibility, authenticity, responsibility, perseverance and a lot of empathy in relations with the public. He believes it’s possible to become an influencer in any area, but there are steps you need to take for that to actually happen.
“I always say that a person who wants to start creating content must necessarily find a niche and identify with a person, but that person is himself as an influencer. It is useless to force something or imitate someone, there is no ‘cake recipe’. The second step is to produce relevant, authorial and authentic content. There is no copying, but following trends is part of it,” he suggests.
He also states that anyone who wants to become an influencer must master the channels in which they will act, produce recurring content, interact with their followers and understand their pain.
“His career works like a sales funnel with his followers, where everything happens at the same time. Longer followers may already be swayed towards a sale, as those who have started following you now still have to go through the stages of the funnel. So the professional influencer needs to have different types of content for the different stages of their followers’ ‘life’,” she advises.
Know how to choose your audience
Also, according to the director of Squad Social Lab, the right audience for any influencer is their natural audience. That is, an influencer of a lower social class, who loves cosmetics and lives in a remote region, is unlikely to initially influence the audience of a higher social class, who is interested in the financial market and lives in big cities. .
“The advice here, then, is to figure out and define the persona, focus on what you’re good at, and look for people who have those related needs. This is fatally your right audience,” she says.
The expert reiterates that, as in any other market, there are people who do very well in the area, but the vast majority fail to achieve success.
“There are different tips and, as in any profession, there are sacrifices to be made. I am a big believer in planning, solving ‘pains’, engagement and resilience, creativity, authenticity, consistency of posts and empathy with your audience,” she concludes.
Source: Terra
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