The Gossip Pages are posting the same “BBB 23” lyrics on social media, sometimes changing a word, sometimes with the same parentheses and asterisks. Not all, of course, but many clippings are repeated, coincidentally the most biased against the fourth Desert.
The action seems coordinated, almost like a cartelization of the industry, aimed at monopolizing the narrative of Globo’s reality show.
In this narrative, all the comments about the members of the fourth Desert are negative and all the comments about two members of the Fundo do Mar are commendable.
Coincidentally, there is an agency that sells advertisements for most of the pages, Mynd8, which has Preta Gil among its partners. Not all pages belong to the group – Choquei would have appeared in this “BBB” -, but the best known and which constantly appear at the center of replies have the email @mynd8.com.br in their contacts. Curiously, the posts of one of the Pages that repeat the posts of the exchanges are accompanied by the word “Automated”, as if they were automatic posts.
Speaking of coincidences, the attacks on the fourth Desert intensified after the expulsion of MC Guimê, hired by Mynd8. Until then the splinters were individual and not collective.
More than commercially financing a Gossip Pages conglomerate, which it called Banca Digital, Mynd8 invests in the careers of artists and influencers. These associates also express opinions similar to those of the Pages, when they are not used as examples to attack the Desert and exalt Domitilla. On Friday evening (April 31) it was the turn of Babu Santana, hired by Mynd8, to rebut Larissa Santos, in a demonstration fueled by the intrigues of the Páginas de Fofoca.
The action suggests synergy in attacks.
The case attracts attention, because Mynd8 usually hires reality show members, and so far it’s unclear which tight spots have already closed, are in talks or are looking for targets for the agency. At BBB 21, Pages aligned with Mynd8 carried out several attacks on Juliette and it was only after the reality show ended that it became known that the agency had closed with ads in 2nd, 3rd and 4th place. At BBB 20, the contractor was champion Thelminha, and at BBB 22 it was 3rd and 7th, Douglas Silva and Jessi Alves.
In addition to hiring MC Guimê, what is known about this year’s members is that Key Alves, Fred Nicácio, Gabriel Fop and Tina Calamba belong to other agencies. Clearly, all remaining members of the Desert are also outside any commercial scheme. The public is suspicious, but will probably find out who else is (are) hired by Mynd8 only after the end of the 2023 edition.
The elements to weave a great conspiracy theory are there, but in the end the subsequent copying of the posts could only be a massive case of serial plagiarism. Whichever is more likely.
Below are examples of duplicate posts from gossip pages, most with negative mentions of the fourth desert, within a week.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
