Increase the offer of free courses in Brazil

The marketing expert gives advice to those who want to build an online course

Free courses, online or face-to-face, according to the DPR n. 5.154, dated 23 July 2004, are defined by teachers as a form of non-formal education. In recent years, due to the Covid-19 pandemic and the consequent social isolation to which a large part of the Brazilian population has been subjected, many people have begun to take free courses taught by ordinary people and professionals.

According to the data of Catholic education, in the first months of the pandemic there was a 68% increase in enrollments in distance learning or blended courses. On the Udemy online course platform, global growth was 425% in the number of remote enrollments over the same period.

Between 2011 and 2021, the number of students entering higher education degree courses, in EaD mode, grew by 474%, according to the Census of Higher education 2021, published by Inep (National Institute of Educational Studies and Research Anísio Teixeira) and by MEC. In the same period, the number of students enrolled in face-to-face courses decreased by 23.4%. If in 2011 enrollments through EaD corresponded to 18.4% of the total, in 2021 this percentage reached 62.8%.

Since the pandemic, the modality has exploded all over the world, comments Zenaide Carvalho, entrepreneur and teacher of online courses since 2015. learn to bathe your pet, buy a ‘bath and grooming at home’ course,” she explains. For her there is no limit to learning and for those who are willing to share their knowledge on the internet.

Digital marketing is the strategy for selling courses

Once you’ve recorded and edited your content, it’s important to upload it to a course platform, such as Hotmart, Eduzz, Doppus, among others. “With the lessons on the platforms, it’s time to spread the word on social media and post lots of content, to awaken the attention and desire of followers”, reveals the marketing specialist.

According to Zenaide Carvalho, working in digital marketing is a great opportunity to grow your business on the internet. According to her, the investment in digital marketing is infinitely less than in traditional marketing. “Everything that is done can be measured, unlike traditional marketing. Creating content gives authority to whoever does it.”

However, the professional specifies that the method is different from following a training course. “As an MBA professor in Marketing, I know the demands that traditional curricula demand. However, in online courses, we buy—or create—just to solve a single problem,” she points out.

For this it is enough to know step by step, use knowledge and wish to be useful to someone. “It takes the awareness that there is a time to plant and a time to harvest, the results are not seen overnight. It is necessary to know how to delegate, since there are so many tools to work in digital marketing for entrepreneurs”, he completes.

To find out more just go to: https://instagram.com/zenaidecarvalhooficial

Website: https://instagram.com/zenaidecarvalhooficial

Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.