“You would have a continually evolving story, whether it’s in a game, a movie or a TV series”
Can Artificial Intelligence create a cinematic work from start to finish? Doubts about the future of this technology and its use in the artistic sector are on the table. Joe Russo, director of Marvel’s ‘Avengers: Infinity War’ and ‘Avengers: Endgame’, has recently reflected on this issueand the vision he has in this regard does not seem very hopeful.
As he explained, talking to Collider, the incorporation of AI to film productions is not far away at all. “I am part of the board of several Artificial Intelligence companies,” he commented. “I am going to speak from my experience in these companies. There are companies developing Artificial Intelligences that protect us from the Artificial Intelligences themselves.”
(No, unfortunately we are not quoting a passage from ‘Blade Runner’, this is part of the news).
“Unfortunately, we are in that world. You will need Artificial Intelligence in your life because, whether we want to develop it or not, the competition will develop it anyway. So, we will be in that future. The question is, how can we protect ourselves in that case?“, continued exposing Russo.
After this, the question of time arose. whatHow long will it take before we can see a movie completely created by AI? The answer didn’t look too far on the horizon. “Two years,” assured the director, who later theorized about how advanced the results obtained by this technology will be and about the possibilities of content that it will give to the viewers.
“Potentially what you could do with AI is use it to engineer film narrative and change the way you tell stories,commented the filmmaker.
“You would have a continually evolving story, whether it be in a game, a movie, or a TV series. You could be at home and set up the AI on your platform. streaming. ‘Hey, I want a movie starring me photoavatar and that of Marylin Monroe. I want it to be a romantic comedy, because I’ve had a bad day.'”
“Thus, it would develop a complete story, with a dialogue that imitates your voice. Suddenly, you’re in a 90-minute romantic comedy. So you can design your own story, specifically for you.”
This new path towards film production generates numerous controversies. Is it ethical to create films with the image of people who have not given their consent? Where are the figure of the filmmaker, the actors or the technical team in this process?
If Russo’s predictions are true, in two years we will be able to know if this has a future or if the human essence will prevail over the technological one. It only remains to wait.
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Source: Fotogramas
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
