There have been more than 450,000 direct mentions on digital platforms and nearly 30 million interactions
The search and seizure of Federal Police at the former president’s house Jair Bolsonaro on the morning of Wednesday 3 it was the most commented political topic on social networks between January and May 2023, according to a survey by Wednesday. In less than 24 hours, the topic achieved more than 450,000 direct mentions on digital platforms and had an estimated reach of nearly 30 million interactions.
In addition to the high impact in a short time, the fact has become the topic with the highest percentage of negative reactions on social networks, reaching the level of 81%. Even the PF search against Bolsonaro is now the topic referred to the former president with the highest percentage of negative comments; previously, this position was the case of jewels which, between March 4 and 6, reached 60% of the positions critical of the former CEO.
The second position in the ranking of the most commented subjects on social media in 2023 is bill for the new fiscal framework for public financesdelivered by the government. On March 30 alone, when the data was collected, the theme had 301,000 mentions and reached 17.2 million interactions across platforms. At the time, the picture reached the level of 53% of positive places.
The third most commented topic on social media in 2023 is the Jewelry scandal that the Bolsonaro government tried to illegally bring to Brazilcase highlighted by the art Stadium. Between 4 and 6 March, the topic had just under 300,000 direct mentions and almost 17 million contacts. The level of negative questions was in 60% of the mentions.
A taxation of imported products is in fourth position, with a negative impact of 78%, in addition to 280,000 mentions and reaching 16 million interactions on the three main social networks – Twitter, Facebook and Instagram.
The fifth position I am 100 days of the Lula government. Between April 7 and 10, the theme received 220,000 spontaneous mentions on the networks and reached almost 13 million interactions with an impact of almost 70% of positive mentions.
Source: Terra
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