Google I/O 2023: the search engine follows Microsoft and will use artificial intelligence

Alphabet, which owns Google, is introducing more artificial intelligence (AI) to its search engine in hopes of sparking some of the same consumer excitement generated by Microsoft’s upgrade to rival search engine Bing in recent months.

At its annual I/O conference in Mountain View, Calif., on Wednesday, Google offered a new version of its namesake engine. Called the Generative Search Experience, the new Google can answer open-ended questions while keeping its list of web links recognizable.

“We are reinventing all of our core products, including search,” said Sundar Pichai, chief executive officer of Alphabet, after taking the stage at the event.

Pichai said Google is building generative AI into search and other products, including Gmail, where the tech can draft messages, and Google Photos, where it can make image adjustments like centering images and coloring spaces. empty.

Shares of Alphabet are up more than 4%.

North American consumers will get access to the Generative Search Experience in the coming weeks through a waitlist, a testing phase during which Google will monitor the quality, speed and cost of search results, the company’s Google vice president said. Cathy Edwards, in an interview.

Google’s foray into what’s known as generative AI comes after Microsoft-backed startup OpenAI, now integrated into the Bing search engine, introduced ChatGPT, Silicon Valley’s pet chatbot, which ignited a fierce financing between potential competitors.

For years the internet’s leading portal, Google has seen its leadership challenged as rivals have begun exploring the technology as an alternative way to present content available on the web. At stake is Google’s share of the huge $286 billion online advertising industry this year, according to an estimate by research firm Magna.

Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.