Disney has announced that it will have a new app that will merge streaming content from Disney+ and Hulu.
Summary
While we will continue to offer Disney+, Hulu, and ESPN+ as standalone options, this is a logical progression of our offerings. [diretas ao consumidor] this will provide more opportunities for advertisers, while also giving subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience.
Streaming unification was already being considered by the company’s former CEO Bob Chapek, who left the company in November last year.
Right now, if you want to switch from Hulu to ESPN+ to Disney+, you have to switch between apps. In the future, we may have less friction.
Bob Chapek in an interview with Variety in September 2022.
Disney owns about 2/3 of Hulu’s shares (about 66%) while Comcast owns the rest (33%). With the announcement of this application that will unify streams, speculation is that Disney will buy 100% of the stake.
Another announced change will be an increase in the price of the ad-free subscription. The company did not specify how much the increase will amount to. The new value is expected to be launched in Europe later this year.
In Brazil, there are still no forecasts that Star + – streaming brings together part of Hulu’s content – will have a unified application with Disney +.
The announcement comes after Warner Bros. unveiled Max, its new streaming service that bundles content from HBO Max and Discovery Plus.
With information from TechCrunch.
Post Disney+ and Hulu will be merged into one application that first appeared in Olhar Digital.
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