Succession ended this Sunday (28) and gave Waystar Royco a new CEO. In addition to the dysfunctional family, lust for power and screwball comedy, the series has attracted fans by showing the lifestyle of billionaires. How they behave? What do they eat? Where are you going? What do they wear?
Unlike the megalomania of the Roy family and its associates, the characters’ clothing is luxurious but simple. The “quiet luxury” (in loose translation, “discreet luxury”) has gone viral on TikTok, with over 115 million views, and refers to minimalist fashion. But the Roys are anything but: despite their apparent simplicity, the pieces are handcrafted and extremely expensive, by high-end brands.
Discover the brands most used by billionaires Succession.
They plain
The brand is a favorite of Kendall Roy. The elegant overcoats, designer suits, turtleneck blouses and even the signature baseball cap are trademarks of the character and come from the centuries-old Italian brand.
The brand is famous for its high quality wool and cashmere garments.
Ralph Lauren
The Roys have appeared wearing Ralph Lauren at least once during Succession. No doubt you’ve seen Shiv in a utility jacket or Roman and Logan in designer cardigans.
The American brand is known for its sporty and casual clothing.
Gabriela Hearst
Shiv appears wearing a sustainable gray blazer in the eighth episode of the fourth season. The piece is by the artist of the same name, a reference in sustainable luxury fashion: she works only with recycled fabrics from previous collections, with materials such as cashmere and silk.
The brand is primarily focused on durability and utility as well as being extremely handcrafted.
Brunello Cucinelli
Kendall and Roman are fans of the brand, which aims to produce pieces to be passed down from generation to generation. The brand is one of the most exclusive in the world and focuses on the use of cashmere in tailoring techniques.
Tom Ford
Tom Ford is perhaps Kendall Roy’s favorite designer.
Known for their luxe suits, sweaters, shirts, and even sneakers, the brand is a sure thing in brother Roy’s wardrobe.
Massimo Mara
The brand focuses on womenswear and is an essential part of Shiv Roy’s wardrobe. Even the set of black vest and trousers worn by the character in the fifth episode of this last season shows simplicity linked to luxury.
Jacques Maria Mago
The eyewear company is the Roys’ favorite for accessories. In the episodes, Kendall appears with a model customized with the initials “KLR”.
The limited edition pieces are made in Japan and always have very few units, which makes them even more exclusive. A model costs at least R$ 3,500, and can exceed R$ 12,000, and uses materials such as silver, titanium and cellulose acetate rods.
With information from forbes
The post Succession already missing? See the brands most used by billionaires in the series that first appeared on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
