One of Palmeiras’ sponsors, Canon, who has been with the club since 2022, has launched its own podcast recording studio with Verdão.
The structure, moreover, is located at the Football Academy, within the premises of the Verdão. The official podcasts of the association will be recorded there from now on.
It is worth noting, however, that Palmeiras Cast, Verdão’s official podcast, has been on the air for six months. In it, the communicators interview athletes and personalities associated with the association.
“The marketing department is committed to seeking more and more innovations and partnerships that can strengthen our brand and contribute to the financial balance of the club,” says Everaldo Silva, marketing director of Palmeiras.
Silva also celebrated extending his contract with Canon and being able to generate more content for fans.
“This is the case with Canon, one of the most respected technology companies in the world. We are very pleased with the extension of this contract and are confident that, with the inauguration of the new Palmeiras Cast studio, we will generate even more entertainment for our fans and create a new space where other great partners can join Palmeiras.”
Canon’s sponsorship of Verdão provides for the exclusivity of the São Paulo club in Brazilian football. The company provides equipment, technical assistance and technological solutions for all the images created by the club’s communication.
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Source: Terra
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