Barbie: The movie is causing a world shortage of…pink?

Who says barbie says pink? To stay true to the world of the legendary doll, everything on the set of Barbie, Greta Gerwig’s live action, which will hit our screens this summer, had to be a certain shade of pink: the walls, the furniture, the cars. Clothes, shoes, accessories…

However, this particular request had some unexpected consequences. In an interview with Architectural Digest magazine (via The Wrap ), one of the film’s designers, Sarah Greenwood, said that the search for pink paint led to an “international hunt” to find the exact fluorescent shade for the brand. Rosco, who sells paint. A can specially designed for stage and film production. “The world has run out of pink“- he joked.

For Greta Gerwig”It was necessary to keep the childish side“who didn’t want to”Forget how she fell in love with Barbie as a little girl.She said:I wanted the roses to be very bright and almost everything was too much.“

Fascinating set design

Built by Warner Bros. in the Studios. They signed on the set of the film in London Sarah Greenwood and Kathy Spencer, who took inspiration from the mid-century modern architecture of Palm Springs, California and combined it with several versions of Barbie’s famous Dreamhouse over the years to create their fuschia dreamland. Sarah Greenwood also explained that she made an effort.To make Barbie real through this unreal world.“

“We were literally creating an alternate world of Barbieland” added Greta Gerwig, who aimed for “authentic artistry” wherever she could create it. That’s why they used hand-drawn backgrounds rather than CGI to recreate the cityscape, sky, and mountains where Barbie lives. “Everything had to be tactile, because toys are primarily things you touch.“

The theme of the toy is everywhere in the recently released trailer, from Barbie’s dressing room to the way the windows are displayed, to the lack of walls, to the houses being left open for easy play, to the strange dimensions of the mansions, to the skewed dimensions even in reality. “The scale was quite strangesaid Katie Spencer, explaining that they had to change the proportions of the rooms to be 23% shorter than a person’s height.

“The ceiling is actually quite close to the head and it only takes a few steps to cross the room. This has the odd effect of making the actors appear taller in space, but smaller overallGreta Gerwig explained. “I wanted to capture what was so ridiculously fun about Dreamhouses. Why take the stairs when you can slide in your pool? Why take the stairs when you can match your dress with an elevator?“

Directed by Greta Gerwig, who co-wrote it with Noah Baumbach, the feature film starring Margot Robbie and Ryan Gosling will be the first to feature the puppet live.

Barbie will hit our theaters on July 19, 2023.