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It’s a secret! This very big director does not show the pictures of his next movie before its release

The Wind Rises was supposed to be his last film, but Japanese animation legend Hayao Miyazaki returned to the studio in 2017 for a new project called How Do You Live? (Japanese Kimi-tachi wa do ikiru ka).

The feature film from Studios Ghibli opens in Japanese theaters on July 14. However, the image has not yet been published. late production? Want to wait until the last moment to start a promotion?

Nothing… animation studio producer Toshio Suzuki told the magazine. Bungei Shunjihas been conveyed The Hollywood ReporterThat no images of Hayao Miyazaki’s latest film will be released until it hits Japanese screens.

“Ghibli’s goal is to get the audience to come and see our movies. So over the years, we’ve done things in different ways to attract the audience. But this time, we thought we didn’t need to do that. You did the same thing. And again, and you get bored of that. So we wanted something Let’s do it differently.”

If you do the same thing over and over again, you will eventually get tired of it. So we wanted to do something different.

The producer then explains the marketing approach of the animation studio founded in 1985 Hayao Miyazaki and Isao Takahata.

“There’s an American movie coming out this summer at the same time as our movie. They made three trailers for this movie and released them one by one. If you watch all three, you know everything. What’s going to happen in this movie. What do moviegoers think? There are definitely people who won’t want to see the movie after watching these videos. Going to the movies, so I wanted to do the opposite.”

In contrast to the American studios, Ghibli once again asserts that the studio prioritizes works and authors over commercial considerations.

“This is what moviegoers secretly want.”

And that’s Miyazaki’s compliment on a pretty stripped-down poster Kimi-tachi wa Dō Ikiru ka who convinced him to adopt this approach.

Toshio Suzuki explains to a Japanese magazine: “Since then I have been involved in Ghibli films Nausicaa of the Valley of the Wind (1984), but this is the first time that Hayao Miyazaki actually congratulated me.

He said, “Suzuki-san, this is amazing. This is the best poster you’ve ever made.” I felt it was a hint, so I decided to keep only this poster for the marketing campaign. So no trailers, no TV commercials, no newspapers. Deep down, I think that’s what moviegoers latently want.”

Hayao Miyazaki

Therefore, the latest film from the legendary storyteller will be a real surprise, as the only promotional material for the feature film will be the poster above.

“shining wealth”

Ghibli previously described the feature as a “grand fantasy”, inspired by Genzaburo Yoshino’s novel How You Live, published in 1937. A coming-of-age story about a young boy’s emotional and philosophical development after the death of his father. .

In January 2021, director Goro Miyazaki spoke to us about his father’s upcoming film.

What I can tell you, from the little I’ve seen of the film, is that I’m quite amazed at how much it retains its rich imagination and richness even at this age. His creative energy is as impressive as ever.”

Released in Japanese theaters on July 14, Kimi-tachi wa Dō Ikiru ka No French date yet.


Source: Allocine

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